Dear CREAX newsreader,
As you may already have noticed, the newsletter has changed, with a more conveniently arranged layout. We have aimed to give the newsletter the same layout as our recently updated website. The articles for this month are:

Pepsi posters let you plug in your headphones	Saw that stops when it touches skin
Camera with anti-dust vibration	Bicycle without chain, derailleur and sprocket
Curved file	company news

	Pepsi posters let you plug in your headphones
	Pepsi has a new innovative advertising campaign that encourages passers-by to listen to short song snippets from publicly-situated multimedia displays. Close to 100 of the interactive posters have been deployed by Canadian advertising firm BBDO around the Toronto and Vancouver areas, allowing you to quickly unplug from your iPod and jack into 30 seconds of tunes that are meant to whet your appetite for owning the entire track. Once you're hooked, you're presumably supposed to go out and buy yourself a bottle of Pepsi, which will contain an exclusive PIN number redeemable on the company's site for that song you liked along with other music-related swag. http://www.sagags.com filed under: advertising Property spectrum: Use of senses The property is about increasing interaction of systems with human senses. The trend relates only to the number of trends incorporated into a system, not the sequence. In all, there are five key senses involved in the trend - see, hear, touch, smell, and taste. Engaging more of the user’s senses may improve interfaces and enhance user experiences
	Saw that stops when it touches skin
	Each SawStop saw is equipped with a safety system that detects when someone accidentally contacts the spinning saw blade, and then stops the blade in milliseconds. In most cases, such an accident would result in just a nick on a SawStop saw, instead of the devastating injury which would likely occur on an ordinary saw. The SawStop safety system includes an electronic detection system that detects when a person contacts the blade. The system induces an electrical signal onto the blade and then monitors that signal for changes. The human body has a relatively large inherent electrical capacitance and conductivity, unlike wood which is lower in capacitance and conductivity, which causes the signal to drop when a person contacts the blade. http://www.sawstop.com filed under: safety Property spectrum: Smart materials Materials increasingly evolve from passive to fully adaptive materials. E.g. shape memory alloys and thermo chromic materials. The advantage of this saw is that it will prevent hurting yourself.
	Camera with anti-dust vibration
	Changing lenses in a camera can allow dust to enter the camera. So to keep the CCD (charge-coupled device) imager clean for better pictures, the SonyDSLR-A100 camera utilizes both static-free anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to dislodge dust each time the camera is shut off. The camera also introduces Sony® imaging innovations like high-sensitivity shooting with Super SteadyShot® in-camera image stabilization, Dynamic Range Optimizer to automatically increase detail in bright and dark picture areas and Eye-Start® Autofocus system for faster camera response. http://www.sonystyle.com filed under: electronics Property spectrum: Action coordination This principle describes the coordination between components, systems, and their environments towards a common goal. Evolution is from a non-coordinated action between subsystem, system, and super-system elements to increasing coordination and synergy between them.
	Bicycle without chain, derailleur and sprocket
	Imagine what people thought when presented with the idea of a telephone not connected by a wire. Or an airplane that doesn't use a propeller to fly. Well, the idea of a bike without a chain may have seemed equally as revolutionary to some, but it is this concept that makes the Dekra D-Drive a truly innovative bike. Dekra's patented D-Drive chainless drive system replaces the parts of a bike that cause the most problems, the chain and derailleur. By doing so, it also eliminates the grease, maintenance, torn clothing and other issues common with chain-driven bikes. http://www.dekrabike.com filed under: transport, leisure Property spectrum: Trimming This property describes how systems eventually evolve to contain fewer and fewer components, while managing to maintain or in some instances actually increase functionality.
	Curved file
	This month we selected the submission of Jonathan Hey, Berkeley University. The Stylfile is the latest innovation in nail care that will change the way you file your nails forever. Its smooth curve-hugging design follows the natural contour of your nails. This curved profile means you can create that professional look effortlessly. You'll love it because: It creates a professional look effortlessly. Its shape makes it easier to create a perfect finish with your less dominant hand. You spend less time angling the file around your nail. We have gone to extreme lengths to ensure the quality and Long life of the Stylfile, even performing tests under an electron microscope! The abrasive surface is made from ultra-hard Silicon Carbide, as recommended by professionals. The Stylfile lies naturally in the hand making it easier to hold. It looks great. http://www.stylfile.com filed under: personal care

Please do not hesitate to send us a great innovation you have spotted. We might include it in our next month issue.


CREAX seminar
If you enjoy CREAX newsletters, you will enjoy our hands-on Systematic Innovation seminar. Our next 2day seminar is scheduled for the 27th & 28th of September.

CREAX also offers exclusive company specific corporate seminars. Participants learn how to apply the Systematic Innovation Methodology in their day-to-day job in an interactive way. (more info)


Over the last years, over 500 people subscribed and participated with enthusiasm to the Systematic Innovation Methodology seminars. CREAX trains people both during company-specific in-house seminars, and open training seminars:


New website
As of today our updated website is online. Just a few of the updates:

RSS feeds have been added for spotted innovations, news, company news, our services, our tools and our methodology; "Send by mail" allows articles to be mailed to friends, colleagues or other interested parties; all our articles our now print friendly; videos have been added to the site; the functionality of the website has changed to a more user friendly interface; a search engine has been added.

CREAX creativity-innovation-trend portal updated
In 2001 CREAX launched the most extensive list of links available on the net around creativity and innovation. This portal was world renowned and was actively visited every day.
As of today, the portal is in a new and convenient web design. In addition, hundreds of links have been added, old links have been removed or updated and CREAX has integrated a summary of internet sources around future trends in this new portal.
The CREAX creativity-innovation-trend portal remains the ultimate starting point with weekly updates and handy sections to discover the best sites.

Postgraduate studies
The demand for reliable, comfortable, intelligent and/or innovative products, taking care of design, emphasizes the importance of integral product development. Retraining to creative product developers is therefore needed, not only with knowledge of (new) technology, but also able to translate this into concrete products and services with attention for economical, social en design aspects.

CREAX supports these postgraduate studies organised by K.U.Leuven en Hogeschool West-Vlaanderen. More information is available on pav.kuleuven-kortrijk.be or here.

Your personalized credit card
Are you ready for the most original credit card?
Wouldn't it be nice to show your personality whenever you shop? KBC is the first Belgian bank offering you that possibility to be creative! The process is a very user-friendly one. Just up-load your favourite photo, maybe your family, your pet, a recent vacation, even yourself. Position it and a few days later you can collect your personalized card at your local KBC agency. This is another nice example of mass-customization and personalization of products/services. CREAX had the honour of working together with KBC during the idea generation of this concept.
Feel free to have a look at www.mijnkbckaart.be.

We are proud to announce that from now on we are an official publicity agency.

TRIZ Future Conference 2006 - Inneu
For more info on this conference, please click here.

Check the website for more info on Inneu.

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