MoreInspiration Newsletter August 2008


Dear CREAX newsreader,

With the upcoming Olympic games in Beijing, this newsletter is focused around sport and the Olympics in particular:
Bird's nest for the Olympic stadium in Beijing Nike's Swift System gives aerodynamic advantages
   
Wearable sensors register muscle tension Olympic mascots on Nike shoes
 
RFID tags in Olympic tickets prevent fake tickets Speedo's LZR Racer
 

Innovation Highlights



Bird's nest for the Olympic stadium in Beijing

The birds nest structure lets light inside and filters simultaneously cold and wind. The architects Herzog and De Meuron extracted inspiration for the design of the new Olympic stadium in Beijing. This consists of 41875 steel "twigs" and translucent panels of tetrafluoroethylene that has the same insulatian functions as mud, plumes and mosses in a bird's nest.

The structure is 69 meters high and 320 m long and can accommodate 91000 spectators.

techniline.sirris.be
filed under: architecture, biomimetics, environment

Property spectrum: Shape
We live in a three dimensional world, but many of the products we make are limited to one or two dimensions. This trend shows that the evolution to a 3D shape can help make it more aero dynamical, economical and mimic natural shapes.




Nike's Swift System gives aerodynamic advantages

The Nike Swift System of Dress lets athletes customize what they're wearing while increasing aerodynamic advantages on key parts of the body. Gloves, socks and arm coverings, an entire system of dress, were developed by Nike so sprinters could run faster. For example, the Nike Swift Suit gloves have dimpled fabrics like a golf ball to cut wind resistance and allow arms to slice through the air faster. In testing, the design team found that compared with bare skin, the sleeves reduce drag by 19 percent and the socks by 12.5 percent.

nikebiz.com
filed under: sports, textile & clothing

Property spectrum: Surface
This property describes the evolution of surface texture. Surfaces tend to evolve from flat, smooth surfaces towards bumpy surfaces. Dimpled surfaces may bring reduced drag, improved heat dispersion, and additional traction.





Wearable sensors register muscle tension

The vest consists of sensors woven into the fabric that register the electrical excitation of the muscle fibers, and thin conducting metallic fibers that pass the signals to an electronic analysis system. People's muscle tension changes with their stress level, the greater the stress, the more likely the muscles are to produce a synchronous twitching effect. Though this is barely perceptible, the electrodes register the change.

The new vest is designed to ensure a more relaxed test environment. The project members are exploring further potential applications such as a special vest for computer games. By selectively tensing the torso muscles, players could use the vest to control figures on the monitor and for instance burst their heroes' chains and fetters. The vest could also contribute to safety at the workplace, perhaps ensuring that workers do not lift loads that are too heavy for them. And sports coaches could tell from the electronic vest whether athletes have reached their performance limits or still possess energy reserves.

medgadget.com
filed under: electronics, sports, textile & clothing

Property spectrum: Integration
This property describes integrating different functions in your product to increase the user convenience. Some of the benefits of adding additional functions are: integrating other functions and the ability to add feedback.





Olympic mascots on Nike shoes

Inspired by the Olympic Mascots, Fuwa, Nike is going to release a Olympic Mascots Pack in this month with 5 different models. Designed to express the playful qualities of five little children who form an intimate circle of friends, Fuwa also embody the natural characteristics of four of China's most popular animals, the Fish, the Panda, the Tibetan Antelope, the Swallow and the Olympic Flame.

Each of Fuwa has a rhyming two-syllable name, a traditional way of expressing affection for children in China. Beibei is the Fish, Jingjing is the Panda, Huanhuan is the Olympic Flame, Yingying is the Tibetan Antelope and Nini is the Swallow.

When you put their names together, Bei Jing Huan Ying Ni, they say "Welcome to Beijing", offering a warm invitation that reflects the mission of Fuwa as young ambassadors for the Olympic Games.

kix-files.com
filed under: advertising, sports, textile & clothing

Property spectrum: Market evolution
This trend is focused on the recipients of the products and processes we design. Customer expectations increase with time. In order to remain competitive, the jump to the next step needs to be taken. The mascot shoes are mainly focussed on having an Olympic souvenir on your feet.





RFID tags in Olympic tickets prevent fake tickets

Having strong feelings about the need to make World Cup 2010 a marketing master piece, it's good to know the Chinese are thinking ahead and plan to use RFID technology in the tickets for this year's Olympic games to 'interact' with spectators during the event.

The Chinese are planning to use the tech to cut down on fake tickets and possibly provide useful information on seating and navigating venues throughout Beijing.

cherryflava.com
filed under: paper, security, technologies

Property spectrum: Information
Systems and subsystems tend to evolve from requiring external input to becoming self-controlling through the use of feedback mechanisms. The integrated RFID tags help give information to the owner.





Speedo's LZR Racer

With a little help from NASA, Speedo has managed to come out with the world's fastest swimsuit to help swimmers achieve greater speeds. Speedo's new LZR Racer (pronounced "Laser Racer") features seams "ultrasonically welded" instead of sewn, to reduce drag in the water by up to 10%. It has been designed more like a spacesuit.

 The suit is constructed from Speedo's unique LZR Pulse fabric. Ultra lightweight, powerful and water-repellent, LZR Pulse reduces muscle oscillation and skin vibration through powerful compression. This fast drying fabric also offers low skin friction drag.

speedo80.com
filed under: sports, technologies, textile & clothing

Property spectrum: Activity
Smart materials are able to adapt automatically to their environment or change in response to a stimulus. The trend is for materials to become increasingly "smart" and for systems to increasingly incorporate smart materials. Smart materials are especially useful for eliminating contradictions in systems.


Please do not hesitate to send us a great innovation you have spotted. We might include it in our next month issue.

CREAX company news

MoreInspiration course

If you enjoy CREAX newsletters, you will enjoy our hands-on MoreInspiration course. Our next 2-day course is scheduled for the 24th & 25th of September 2008 and the following course for the 29th & 30th of September 2008. The next French course will be given on 17th & 18th of September 2008.

CREAX also offers exclusive company specific courses. Participants learn how to apply the CREAX Methodology in their day-to-day job. (more info)

See the other dates for the 2008 courses.

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