Author Archives: Jeroen Thibaut
In times of crisis, everything changes. The only solution to be ready for the new normal is innovation. How to survive a crisis? Realise that innovation is crucial, be open for change (embrace it) and learn from what is known already.
The Corona virus forces us to work together in a new and isolated way. Thanks to the internet, we can work from a remote location, but there are some hurdles along the way. Here are some of our experiences and tips for working from home.
In times of crisis, what people need most is clear and correct information. We made posters that you can download with the two main messages to stop Corona: keep your distance + wash your hands
Functions remain, solutions change. When addressing perceived needs in the market, go beyond solutions and try to clarify the main functionality you are trying to provide.
There are many reasons why products fail, but one of the most important ones is that solutions do not always solve the real problem.