When we were asked to reinvent a carry-on trolley, we set up a systematic 3-step approach that started with building a multidisciplinary innovation dream team including product engineers, creative designers, chemists, physicists and marketers.
Combining the advantages of metal with those of a permeable, lightweight material, metal foam lends itself to a wide variety of applications. Bekaert, a global player in advanced metal transformation, opened up a world of possibilities by lowering the material’s production cost. But how to identify these new applications, link them to the appropriate markets, and boost revenue? Enter the CREAX Market Development approach.
When you want to innovate, the first step should be to understand the technology landscape you are going to work in. Who else is playing the field? What are the latest trends? Do you know the strongpoints of a given technology? What are the threats? Who are suitable partners and suppliers?
Ready to revolutionize your product? Discuss your idea with our creatives.