Innovation facts


Innovation Fact 2 – Find the real problem

17/10/2019

There are many reasons why products fail, but one of the most important ones is that solutions do not always solve the real problem.

Innovation Fact 1 – Existing solutions never last

15/10/2019

Functions remain, solutions change. When addressing perceived needs in the market, go beyond solutions and try to clarify the main functionality you are trying to provide.

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