In times of crisis, what people need most is clear and correct information. We made posters that you can download with the two main messages to stop Corona: keep your distance + wash your hands
There are many reasons why products fail, but one of the most important ones is that solutions do not always solve the real problem.
Functions remain, solutions change. When addressing perceived needs in the market, go beyond solutions and try to clarify the main functionality you are trying to provide.
The plastic soup is all over the news. A complex problem with many sides and factors. Therefore, it is hard to understand the root problems. In a case like that, a Current Reality Tree or CRT is very useful.
The oceans have become a plastic soup filled with micro plastics. Creax analysed the problem, got creative and came up with a simple but effective and prize-winning concept: the FIYLTER.