As a frontrunner in innovation consulting and research, Creax introduces a systematic approach to the fuzzy and unstructured world of innovation. Depending on your challenge, we assist in one or more stages of your innovation process. By detecting growth opportunities, solving production issues or finding new applications for existing products and materials.
A lot of business leaders know they want innovation, yet they struggle to define what it actually means to them. Simply put, innovation is about making changes that add business value, in terms of either revenue growth or increased operational efficiency.
Telenet neede a new packaging for its digital tv setup box.We examined every possible aspect of the box: its contents, the logistic chain, distribution and customer needs, installation requirements and disposal options. We identified key properties and functions by talking to users, installers and distribution points. The conepts were further refined into concepts.
While the importance of innovation is crystal clear for many organizations, daily execution usually remains challenging. When renewing products, services or business processes, companies often encounter the same obstacles. But what if companies could learn from each other?
The constant interaction between scientific and creative minds in your team can take on many forms. In the end, however, the ultimate goal is to come up with big ideas that will boost your organization, but that are scientifically substantiated as well. The really good ideas are generated at the intersection of both worlds: concrete and creative, but feasible.
Although the concept of the driverless car is fabulous, the design remains rather conventional. We believe the new car configuration makes it possible to break out of the traditional car set-up. We got inspired by the BMW Isetta and took this iconic automobile from the fifties as a starting point to build further on the concept.
Despite its strong market position, Vitalo questioned its future within the traditional thermoforming market because of margin pressure from the East. This uncertainty was the start of an intense collaboration between Vitalo and CREAX.
Do patents stimulate or slow down growth? The modern patent system was created to help stimulate innovation. A patent gives its owner the right to stop others from using his invention for a limited period of time, thus providing him the opportunity to benefit from his R&D investments. This security should convince individuals and organisations to investments in R&D and therefore stimulate innovation.
Bobsleighing is a high-tech and innovative discipline. How to improve the conventional design of the sled and optimize the performance of the athletes? The solution is simple yet ingenious: transfer ideas & technologies from other industries that face similar challenges. We introduce about 15 technologies in bobsleighing.
Sci-fi movies offer us a peek into the future. They let us dream of what might be possible. Interestingly, even the most bizarre dreams come true. We listed 10 sci-fi inventions which are plain technology today.
For the Packaging Center of the University of Hasselt, Belgium, we explained how a structured approach to packaging innovation can help to unfuzzy the fuzzy front-end of innovation.
Ready to revolutionize your product? Discuss your idea with our creatives.
