About us

As a frontrunner in innovation consulting and research, CREAX introduces a systematic approach to the fuzzy and unstructured world of innovation. Our versatile team combines analytical skill and creative energy, with your next breakthrough solution as a result. 

Depending on your challenge, we assist in one or more stages of your innovation process. By detecting growth opportunities, solving production issues or finding new applications for existing products and materials.

Cross-industry learning

Our motto is: “Somewhere, someone has already solved your problem”. Making your challenge abstract allows us to make the link with other industries. This allows us to come up with dozens of proven solutions to boost your innovation process.

Meet the team

The CREAX team is a remarkable mix of suits and sneakers. Together, our engineers, product developers, economists and science PhDs make an exceptional brew of creative ideas, technological knowledge and in-depth understanding of intellectual property. As generalists, they generate new ideas and concepts across domains and industries, and approach new technologies without prejudices or constraints.

Meet everyone

Our tools

By developing step-by-step processes, we aim to bring structure to the often chaotic world of innovation. For this, we have a diverse toolbox of different methods at our disposal. This helps us to redefine challenges, find inspiration from other domains and transform ideas into validated concepts.

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CREAX as incubator: innduce.me

After 16 years in innovation consulting and over 650 innovation projects, we felt the need for tools that help manage the human side of innovation. That’s why, in collaboration with Ghent University, we launched the spin-off INNDUCE.me. INNDUCE.me is the first online tool that measures the innovation skills of professionals in an objective way. This allows managers to build successful innovation teams that unleash their company’s hidden potential.

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We are currently working for...

Xeikon
Xeikon
Barco
Barco
DSM
DSM
Henkel
Henkel
L’Oréal
L’Oréal
Danone
Danone
Lonza
Lonza
Bridgestone
Bridgestone
Sealed air
Sealed air
Atlas Copco
Atlas Copco
KraftHeinz
KraftHeinz
Estee Lauder
Estee Lauder
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