Our work

Product launch fails: where did it go wrong?

Product launch fails: where did it go wrong?

  • 24/02/2017
  • Diederik Syoen
  • blog

The third CREAX Innovation Roundtable will tackle the million dollar question: ‘why do most product launches fail?’

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Science and creativity: why it takes two to tango … and innovate

Science and creativity: why it takes two to tango … and innovate

  • 26/01/2017
  • Diederik Syoen
  • blog
  • Create

True innovation requires both scientific research and creativity. CREAX’ innovation engineers explain why it works.

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Leveraging open innovation: 6 key insights from our Innovation Roundtable

Leveraging open innovation: 6 key insights from our Innovation Roundtable

  • 24/11/2016
  • Mathieu Mottrie
  • blog
  • Anticipate

We gathered a group of innovation enthusiasts to exchange insights about the less obvious stages of open innovation.

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The four essential steps towards open innovation success

The four essential steps towards open innovation success

  • 19/10/2016
  • Diederik Syoen
  • blog
  • Create

Open innovation is about external ideas, but integration, commercialization & interactions are just as important.

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Product innovation of a trolley: a 3-step journey

Product innovation of a trolley: a 3-step journey

  • 19/09/2016
  • Diederik Syoen
  • blog
  • Anticipate

When asked to develop the trolley of the future, we set up a structured innovation approach with three distinct steps.

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Innovation facts by CREAX

Innovation facts by CREAX

  • 16/09/2016
  • Thomas Valcke
  • blog

On this page, we’re sharing some of the inside ideas and experiences that stuck with us, in the form of cartoons.

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How to innovate efficiently: six ways to ‘unfuzzy’ the front-end

How to innovate efficiently: six ways to ‘unfuzzy’ the front-end

  • 10/08/2016
  • Mathieu Mottrie
  • blog
  • Anticipate

We believe the early stages of innovation can and should be structured. Find out how with these six strategies.

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Challenged by innovation? Someone may have already solved your problem

Challenged by innovation? Someone may have already solved your problem

  • 28/06/2016
  • Mathieu Mottrie
  • blog
  • Create

In 1946, Soviet inventor and science fiction writer Genrich Altshuller developed a methodology called TRIZ.

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A thorough scan beyond pharma

A thorough scan beyond pharma

  • 28/06/2016
  • case
  • Anticipate

How Pfizer identified X-rays to leap from human to automated quality inspections

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Avoid innovation paralysis – why all companies can and must embrace change

Avoid innovation paralysis – why all companies can and must embrace change

  • 13/06/2016
  • Mathieu Mottrie
  • blog

Every company must innovate, and with the right understanding of the word ‘innovation’, every company can.

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A box packed with ideas

A box packed with ideas

  • 02/06/2016
  • case
  • Create

CREAX and Telenet develop next generation digicorder packaging

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Innovation roundtable – How to increase your ‘return on innovation’?

Innovation roundtable – How to increase your ‘return on innovation’?

  • 04/05/2016
  • Diederik Syoen
  • blog
  • Anticipate

We gathered a group of professionals to discuss how to move from theorizing innovation to getting things done.

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The Google car: new opportunities

The Google car: new opportunities

  • 14/12/2015
  • Thomas Valcke
  • blog
  • Create

After years of research Google unveiled its self-driving car. We got inspired and took this concept one step further.

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Vitalo: Is there a future for thermoforming?

Vitalo: Is there a future for thermoforming?

  • 12/12/2015
  • case
  • Anticipate

Despite its strong market position, Vitalo questioned its future within the traditional thermoforming market.

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How to benefit from existing technology.

How to benefit from existing technology.

  • 08/12/2015
  • Thomas Valcke
  • blog
  • Create

Bobsleighing is an innovative discipline. Or not? How to disrupt this seemingly high-tech discipline?

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The influence of IP on the 3D printing evolution

The influence of IP on the 3D printing evolution

  • 08/12/2015
  • Pieter Van Lancker
  • blog
  • Anticipate

We describe the influence of intellectual property in the evolution of 3D printing.

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Slideshare: 10 things that only existed in sci-fi movies.

Slideshare: 10 things that only existed in sci-fi movies.

  • 11/09/2015
  • Thomas Valcke
  • blog
  • Anticipate

Sci-fi movies offer us a peek into the future. We listed 10 sci-fi inventions which are plain technology today.

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Slideshare: thinking outside the box in packaging

Slideshare: thinking outside the box in packaging

  • 08/08/2015
  • Thomas Valcke
  • blog
  • Create

We explain how a structured approach to packaging innovation can help to unfuzzy the fuzzy front-end of innovation.

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7 unconventional reasons for filing a patent

7 unconventional reasons for filing a patent

  • 14/07/2015
  • blog
  • Anticipate

Patents are often used as innovation indicator. We summarized 7 unconventional reasons to file patents.

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Rapid prototyping is much more than 3D printing

Rapid prototyping is much more than 3D printing

  • 09/05/2015
  • Diederik Syoen
  • blog
  • Validate

3D printing is now widely used in the product development process. We are convinced it cannot replace model hacking or…

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How a simple method can spark innovation in complex industries

How a simple method can spark innovation in complex industries

  • 08/05/2015
  • Jelle Demeulemeester
  • blog
  • Anticipate

We are convinced that even the most technical industries can benefit from hands-on innovation methodologies.

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New applications for waste streams

New applications for waste streams

  • 05/05/2015
  • blog
  • Create

The waste streams of one industry domain however, often have value in other industry domains.

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Idea generation: bandaids

Idea generation: bandaids

  • 04/04/2015
  • Thomas Valcke
  • blog
  • Create

Often idea generation is about leaving the beaten track? In today’s post we cut our finger, darn!

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Cool, light, and strong: CREAX and Bekaert explore the possibilities of metal foam

Cool, light, and strong: CREAX and Bekaert explore the possibilities of metal foam

  • 29/03/2015
  • case
  • Validate

Bekaert and CREAX joined hands to explore new market opportunities for metal foam material.

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Idea generation: the solar still – upscaled

Idea generation: the solar still – upscaled

  • 05/01/2015
  • Thomas Valcke
  • blog

Yesterday, one of our team members was watching Discovery Channel and got intrigued by the use of a solar still.

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Slideshare: 10 guidelines for innovative design

Slideshare: 10 guidelines for innovative design

  • 05/12/2014
  • Thomas Valcke
  • blog

This is how our lead designer Thomas inspired a international group of 60 industrial design students.

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Innovation through cross-industry learning: how is it changing the world?

Innovation through cross-industry learning: how is it changing the world?

  • 04/10/2014
  • blog
  • Anticipate

Cross industry learning, the transfer of technologies across industries, can revolutionize technology landscapes.

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Idea generation: Meet spiro, a new way of drilling

Idea generation: Meet spiro, a new way of drilling

  • 03/06/2014
  • Thomas Valcke
  • blog

Often, idea generation is about leaving the beaten track and trying to question all aspects of your product. Meet Spiro.

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3 common pitfalls in process innovation

3 common pitfalls in process innovation

  • 03/05/2014
  • Sander Lybaert
  • blog
  • Create

In process innovation projects we are typically challenged with problems in the production process, waste stream…

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Slideshare: 10 innovations you thought were new

Slideshare: 10 innovations you thought were new

  • 08/03/2014
  • Diederik Syoen
  • blog
  • Create

New innovations are not always as groundbreaking as you might think. Very often innovation is simply the result of…

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Technology mapping: the start of each innovation project

Technology mapping: the start of each innovation project

  • 03/03/2014
  • blog
  • Anticipate

“Know thy field” should be the credo of each innovator who is at the verge of a new development.

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Slideshare: 10 misconceptions on innovation

Slideshare: 10 misconceptions on innovation

  • 03/02/2014
  • Diederik Syoen
  • blog
  • Anticipate

There is a staggering amount of books on innovation, explaining what it’s all about. In this presentation we give you…

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Slideshare: open innovation, only two things to remember

Slideshare: open innovation, only two things to remember

  • 07/01/2014
  • Mathieu Mottrie
  • blog

To increase the efficiency of your innovation process the way to go is to implement the concept of open innovation.

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Mapping alternative technologies: the paper pulp industry

Mapping alternative technologies: the paper pulp industry

  • 05/01/2014
  • Sander Lybaert
  • blog
  • Anticipate

Paper producers are forced to evaluate their production processes. We explain alternative technologies.

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Infographic: nanotechnology, standing on the shoulder of dwarfs

Infographic: nanotechnology, standing on the shoulder of dwarfs

  • 04/01/2014
  • Xavier Samain
  • blog
  • Anticipate

Type “nano” in Google, and your computer explodes. But what is nanotechnology?

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Open innovation: overcoming the hurdles

Open innovation: overcoming the hurdles

  • 06/01/2013
  • Diederik Syoen
  • blog
  • Anticipate

We show some of the hurdles of open innovation and present some useful tips to overcome them.

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Infographic: Faster, better, stronger, our view on Olympic swimming

Infographic: Faster, better, stronger, our view on Olympic swimming

  • 06/01/2012
  • Diederik Syoen
  • blog

Infected with Olympic fever, we wanted to investigate the link between technological evolutions and athletic…

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