Many breakthrough ideas are met with scepticism. But what seems useless today could be the next big thing tomorrow.
Always look at ideas and concepts with an open mind and judge them by their value, not by their origin.
Somewhere, somebody already solved your problem. The challenge is not to re-invent solutions, but to re-search them.
When developing new products, focus is essential. Focus on one thing and do it better than anyone else..
Will your innovative idea be a hit? By understanding the real problem, you can find the right solution.
Search the real problem. Customers may want the result your solution offers, but not necessarily the solution itself.
Tackling a difficult problem like the plastic soup is not easy: using a CRT analysis to find causes and effects.
No one can crawl through the enormous amount of papers on CO2 mitigation. Unless… Artificial intelligence to the…
If there is one topic that matters and is all over the media over the last few months or even years, it’s the plastic…
At CREAX, we care about nature and we love challenges. This makes up the perfect mix for a Friday afternoon brainstorm…
Why isn’t everyone driving around in electric cars yet, you ask? Well, the main challenges preventing mass adoption…
The Need for Concrete Innovation
Cutting-edge companies link business and tech strategy to drive differentiation.
Aligning technology strategy with your business strategy is a must if you want to retain your competitive edge.
The third CREAX Innovation Roundtable will tackle the million dollar question: ‘why do most product launches fail?’
True innovation requires both scientific research and creativity. CREAX’ innovation engineers explain why it works.
We gathered a group of innovation enthusiasts to exchange insights about the less obvious stages of open innovation.
Open innovation is about external ideas, but integration, commercialization & interactions are just as important.
When asked to develop the trolley of the future, we set up a structured innovation approach with three distinct steps.
On this page, we’re sharing some of the inside ideas and experiences that stuck with us, in the form of cartoons.
We believe the early stages of innovation can and should be structured. Find out how with these six strategies.
In 1946, Soviet inventor and science fiction writer Genrich Altshuller developed a methodology called TRIZ.
How Pfizer identified X-rays to leap from human to automated quality inspections
Every company must innovate, and with the right understanding of the word ‘innovation’, every company can.
CREAX and Telenet develop next generation digicorder packaging
We gathered a group of professionals to discuss how to move from theorizing innovation to getting things done.
After years of research Google unveiled its self-driving car. We got inspired and took this concept one step further.
Despite its strong market position, Vitalo questioned its future within the traditional thermoforming market.
Bobsleighing is an innovative discipline. Or not? How to disrupt this seemingly high-tech discipline?
We describe the influence of intellectual property in the evolution of 3D printing.
Sci-fi movies offer us a peek into the future. We listed 10 sci-fi inventions which are plain technology today.
We explain how a structured approach to packaging innovation can help to unfuzzy the fuzzy front-end of innovation.
Patents are often used as innovation indicator. We summarized 7 unconventional reasons to file patents.
3D printing is now widely used in the product development process. We are convinced it cannot replace model hacking or…
We are convinced that even the most technical industries can benefit from hands-on innovation methodologies.
The waste streams of one industry domain however, often have value in other industry domains.
Often idea generation is about leaving the beaten track? In today’s post we cut our finger, darn!
Bekaert and CREAX joined hands to explore new market opportunities for metal foam material.
Yesterday, one of our team members was watching Discovery Channel and got intrigued by the use of a solar still.
This is how our lead designer Thomas inspired a international group of 60 industrial design students.
Cross industry learning, the transfer of technologies across industries, can revolutionize technology landscapes.
Often, idea generation is about leaving the beaten track and trying to question all aspects of your product. Meet Spiro.
In process innovation projects we are typically challenged with problems in the production process, waste stream…
New innovations are not always as groundbreaking as you might think. Very often innovation is simply the result of…
“Know thy field” should be the credo of each innovator who is at the verge of a new development.
There is a staggering amount of books on innovation, explaining what it’s all about. In this presentation we give you…
To increase the efficiency of your innovation process the way to go is to implement the concept of open innovation.
Paper producers are forced to evaluate their production processes. We explain alternative technologies.
Type “nano” in Google, and your computer explodes. But what is nanotechnology?
We show some of the hurdles of open innovation and present some useful tips to overcome them.
Infected with Olympic fever, we wanted to investigate the link between technological evolutions and athletic…