The impact of a fast-changing world on the agro-food sector

Over the past decade, the agri-food sector has changed dramatically under the influence of various political, economic, socio-cultural, technological, legal and environmental factors. As a company, it is difficult to find the right answers to all these drivers. Read below how data-driven innovation helps to steer and future-proof your business in the future playing field of nutrition.

5 challenges

In nutrition

Customers change

Changing consumer food behaviour impacts the complete value chain.

New functionalities

Added value is offered by new food functionalities.

New competitors

A wide variety of smaller companies offer tailored solutions and disrupts the nutrition playing field.

Strong convergence

Cross industry collaborations: Food & beverage meet cosmetics and healthcare. And vice versa.

Value chain

Transparancy in the dynamics of the value chain is key to anticipate the future.

Creax helps to

futureproof your company

Nutrition brands

that like to work with us

Building on 2 decades of experience with over 1,250 projects in a wide range of industries, Creax is an established innovation partner.

Creax has a unique team and strong methodologies, supported by cross-industry research, AI-driven intelligence and unbridled creativity.

The synergy with our clients has considerably de-risked and accelerated their innovation processes.

We dare to consult!


CREAX with its data and insight driven models is an important partner for ICL Food Specialties to speed-up our innovation strategy. We identify and evaluate relevant innovation areas faster, we get oversight on potential partners in industry and academia and we avoid wasting time in the exploration of non-attractive areas.


-ICL Anreas Heyl

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Creax nv · Walle 113G
8500 Kortrijk · Belgium
T +32 56 23 94 94

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