Tag Archives: creativity

The Google car: new opportunities

Although the concept of the driverless car is fabulous, the design remains rather conventional. We believe the new car configuration makes it possible to break out of the traditional car set-up. We got inspired by the BMW Isetta and took this iconic automobile from the fifties as a starting point to build further on the concept.

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How to benefit from existing technology

Bobsleighing is a high-tech and innovative discipline. How to improve the conventional design of the sled and optimize the performance of the athletes? The solution is simple yet ingenious: transfer ideas & technologies from other industries that face similar challenges. We introduce about 15 technologies in bobsleighing.

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