Innovation is high on the priority list of most companies. However, despite early customer involvement, a well-understood tech landscape and the existence of countless innovation frameworks, companies are left scratching their heads when 50% of their innovations fail. Where does it all fall apart, and what can a company do to maximize the chance of success and minimize the risk of crashing and burning?
Due to the increased accessibility to additive manufacturing technologies – commonly referred to as 3D printing – this technique is now widely used in the product development process. Although we certainly believe this is one of the most exciting developments in the last decade, we are convinced it cannot replace some conventional techniques such as model hacking or mock-up making.
What do you do? Search for the First Aid kit (do we have that?), establish that the disinfectant is overtime (nevermind), try to open the bandaid box without spilling blood (oops), and struggle to apply a bandaid single-handedly (not easy!).
Combining the advantages of metal with those of a permeable, lightweight material, metal foam lends itself to a wide variety of applications. Bekaert, a global player in advanced metal transformation, opened up a world of possibilities by lowering the material’s production cost. But how to identify these new applications, link them to the appropriate markets, and boost revenue? Enter the CREAX Market Development approach.
The solar still principle is not new, but today it is mainly used in small applications. In this device, water is distilled using the heat of the sun. Time to take this principle to the next level.