Functions remain, solutions change. When addressing perceived needs in the market, go beyond solutions and try to clarify the main functionality you are trying to provide.
There are many reasons why products fail, but one of the most important ones is that solutions do not always solve the real problem.
Focus on one thing and do it better than anyone else. Once you found clarity on your core values, focus on developing your product or service to optimally achieve these values. Do not let yourself be carried away by what you see around you.
Don’t reinvent the wheel. Focus on the function you are trying to solve, look around you and find inspiration to build upon. Then make it your own, optimize it and share it with the world.
We tend to criticize and discard ideas that did not originate from us, consciously or unconsciously. Beware of this and always look at ideas and concepts around you with an open mind and judge them by their value, not by their origin.
Many technologies or products have been met with skepticism and laughter when they were launched. When you feel the urge to ridicule new products, try to have the reflex to objectively analyze that innovation.
Breakthroughs often rely on the open-mindedness of innovators to notice something new, unexpected, and intriguing. Extensive cross-industry-research can inspire us to establish new links between previously separate components. No happy accidents per se, but a good way to break through the limitations of your current research and spot some surprising correlations.
Keeping things simple has many advantages. Look at your products or services and ask yourself: “Does it really need to be this complex?” Can I make it easier for users, without losing essential elements”?
Planning is essential for innovation – the pull of the ‘urgent, not important’ of routine tasks is just too strong.
It’s time to take action and re-tune, plan more time for the important long-term projects, because these are the ones that will help your company to remain relevant.
By responding to the real needs and interests of your target groups, you learn how you can innovate. Never assume you know all there is to know about your product. Learn to listen and reap the benefits of the gathered insights.