Innovation Fact 14 – Waste is money

Waste is money - innovation fact 14 - creax

What is of no use for you can still be valuable to someone else. Audit your waste stream. It can pay off to put some effort into identifying partners who are keen to take your waste and use it as a source material for their product.

Analyzing the plastic soup problem with CRT

Plastic soup insights by Creax

The plastic soup is all over the news. A complex problem with many sides and factors. Therefore, it is hard to understand the root problems. In a case like that, a Current Reality Tree or CRT is very useful.

FIYLTER – avoiding the plastic soup

The oceans have become a plastic soup filled with micro plastics. Creax analysed the problem, got creative and came up with a simple but effective and prize-winning concept: the FIYLTER.

Compîle – plastic soup skimmer

Millions of tons of plastics are floating around in our seas. Marine life often mistakes these plastics for food and chokes on it. The compîle plastic soup skimmer is an innovative, modular sun-powered solution designed to sieve the plastics out of our oceans and protect sea life.

The battery car

The main challenges preventing mass adoption are the limited number of charging stations and long charge times. The Revive ‘battery car’ is a mobile charging station that can revive a car by charging it at home, work, or wherever it is parked.

The Need for Concrete Innovation

Creax-need-for-concrete-innovation

Innovation has become an indespensible part of modern-day business pratice. Every company has the word innovation somewhere in it’s mission. But they struggle to implement is successfully. So how should we define innovation?

Technology management step 1: identifying enabling tech

Creax-technology management_step1

Technology identification for your innovation can start from scratch, or from looking at how your products and services can evolve and then spotting technologies that make that evolution possible. Bear in mind, however, that your discoveries in either case may actually lead you to reshape your products and services – and/or the way you bring them to market. Don’t zoom in too closely on technology to the point that you lose sight of the business side of the story, as each is an enabler of the other.

Technology management: five steps to staying ahead

Every company aims to offer products or services that seamlessly match market needs. Many, however, overlook the importance of technology as a means to differentiate, build and retain their competitive edges. In an increasingly fragmented global technology landscape, aligning your technology strategy with your business strategy is an absolute must

Product launch fails: where did it go wrong?

Creax-product-launch-fails

Innovation is high on the priority list of most companies. However, despite early customer involvement, a well-understood tech landscape and the existence of countless innovation frameworks, companies are left scratching their heads when 50% of their innovations fail. Where does it all fall apart, and what can a company do to maximize the chance of success and minimize the risk of crashing and burning?