Tag Archives: new product development

FIYLTER – avoiding the plastic soup

The oceans have become a plastic soup filled with micro plastics. Creax analysed the problem, got creative and came up with a simple but effective and prize-winning concept: the FIYLTER.

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Compîle – plastic soup skimmer

Millions of tons of plastics are floating around in our seas. Marine life often mistakes these plastics for food and chokes on it. The compîle plastic soup skimmer is an innovative, modular sun-powered solution designed to sieve the plastics out of our oceans and protect sea life.

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The battery car

The main challenges preventing mass adoption are the limited number of charging stations and long charge times. The Revive ‘battery car’ is a mobile charging station that can revive a car by charging it at home, work, or wherever it is parked.

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Product launch fails: where did it go wrong?

Innovation is high on the priority list of most companies. However, despite early customer involvement, a well-understood tech landscape and the existence of countless innovation frameworks, companies are left scratching their heads when 50% of their innovations fail. Where does it all fall apart, and what can a company do to maximize the chance of success and minimize the risk of crashing and burning?

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Product innovation of a trolley: a 3-step journey

When we were asked to reinvent a carry-on trolley, we set up a systematic 3-step approach that started with building a multidisciplinary innovation dream team including product engineers, creative designers, chemists, physicists and marketers.

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