Cultured meat
Cultured meat. A buzzword or the future? Unbiased insights about research and development activities create confidence to determine a company’s position and role in this landscape.
New Product Development, looking beyond Horizon 1
The manufacturing industry has to roll up its sleeves and re-think its new product development strategy. It is essential to go beyond refining existing products.
4 ways to make a cheaper electric car
Electric Vehicles (EV) are the future of mobility. But high costs prevent mainstream adoption. We brainstormed 4 creative but practical ways to lower production costs.
Analyzing the plastic soup problem with CRT
The plastic soup is all over the news. A complex problem with many sides and factors. Therefore, it is hard to understand the root problems. In a case like that, a Current Reality Tree or CRT is very useful.
FIYLTER – avoiding the plastic soup
The oceans have become a plastic soup filled with micro plastics. Creax analysed the problem, got creative and came up with a simple but effective and prize-winning concept: the FIYLTER.
Trade wars and innovation. How to grab strategic opportunities
A trade war can get your company into trouble surprisingly quickly. To escape the downward spiral strategic innovation brings new opportunities. From a clear and complete overview of technologies, opportunities, and markets, you make targeted choices for a profitable future.
Compîle – plastic soup skimmer
Millions of tons of plastics are floating around in our seas. Marine life often mistakes these plastics for food and chokes on it. The compîle plastic soup skimmer is an innovative, modular sun-powered solution designed to sieve the plastics out of our oceans and protect sea life.
The battery car
The main challenges preventing mass adoption are the limited number of charging stations and long charge times. The Revive ‘battery car’ is a mobile charging station that can revive a car by charging it at home, work, or wherever it is parked.
Product launch fails: where did it go wrong?
Innovation is high on the priority list of most companies. However, despite early customer involvement, a well-understood tech landscape and the existence of countless innovation frameworks, companies are left scratching their heads when 50% of their innovations fail. Where does it all fall apart, and what can a company do to maximize the chance of success and minimize the risk of crashing and burning?
Product innovation of a trolley: a 3-step journey
When we were asked to reinvent a carry-on trolley, we set up a systematic 3-step approach that started with building a multidisciplinary innovation dream team including product engineers, creative designers, chemists, physicists and marketers.