Creax-product-launch-fails

Product launch fails: where did it go wrong?

Innovation is high on the priority list of most companies. However, despite early customer involvement, a well-understood tech landscape and the existence of countless innovation frameworks, companies are left scratching their heads when 50% of their innovations fail. Where does it all fall apart, and what can a company do to maximize the chance of success and minimize the risk of crashing and burning?

Read More
Creax-innovative-packaging

Innovative packaging: A box packed with ideas

Telenet neede a new packaging for its digital tv setup box.We examined every possible aspect of the box: its contents, the logistic chain, distribution and customer needs, installation requirements and disposal options. We identified key properties and functions by talking to users, installers and distribution points. The conepts were further refined into concepts.

Read More
new product development google car

The Google car: new opportunities

Although the concept of the driverless car is fabulous, the design remains rather conventional. We believe the new car configuration makes it possible to break out of the traditional car set-up. We got inspired by the BMW Isetta and took this iconic automobile from the fifties as a starting point to build further on the concept.

Read More
3D printing in Creax

The influence of patents on 3D printing evolution

Do patents stimulate or slow down growth? The modern patent system was created to help stimulate innovation. A patent gives its owner the right to stop others from using his invention for a limited period of time, thus providing him the opportunity to benefit from his R&D investments. This security should convince individuals and organisations to investments in R&D and therefore stimulate innovation.

Read More
Creax-bobsleigh

How to benefit from existing technology

Bobsleighing is a high-tech and innovative discipline. How to improve the conventional design of the sled and optimize the performance of the athletes? The solution is simple yet ingenious: transfer ideas & technologies from other industries that face similar challenges. We introduce about 15 technologies in bobsleighing.

Read More
Rapid prototyping is much more than 3D printing

Rapid prototyping is much more than 3D printing

Due to the increased accessibility to additive manufacturing technologies – commonly referred to as 3D printing – this technique is now widely used in the product development process. Although we certainly believe this is one of the most exciting developments in the last decade, we are convinced it cannot replace some conventional techniques such as model hacking or mock-up making.

Read More
creax-bandaid

Idea generation: bandaids

What do you do? Search for the First Aid kit (do we have that?), establish that the disinfectant is overtime (nevermind), try to open the bandaid box without spilling blood (oops), and struggle to apply a bandaid single-handedly (not easy!).

Read More
innovaton - the possibilities of metal foam

Cool, light, and strong: CREAX and Bekaert explore the possibilities of metal foam

Combining the advantages of metal with those of a permeable, lightweight material, metal foam lends itself to a wide variety of applications. Bekaert, a global player in advanced metal transformation, opened up a world of possibilities by lowering the material’s production cost. But how to identify these new applications, link them to the appropriate markets, and boost revenue? Enter the CREAX Market Development approach.

Read More

De-risk and accelerate your innovation.

We prepare your company for the future by identifying technological and market opportunities, and envision your next-generation solutions and innovation roadmaps balanced across the short, medium and long term.