The four essential steps towards open innovation success

American organizational theorist Henry Chesbrough was the first to dub this concept ‘open innovation’. Speaking out against traditional, closed product development processes, he introduced the ‘open innovation funnel’, encouraging companies to look beyond their own organizations.

Cross Industry Innovation: someone may have already solved your problem


In 1946, Soviet inventor and science fiction writer Genrich Altshuller developed a methodology called TRIZ. It became known as “the theory of inventive problem-solving” and was based on a simple premise: across different disciplines and applications, the same challenges occur again and again.

Vitalo: Is there a future for thermoforming?

Despite its strong market position, Vitalo questioned its future within the traditional thermoforming market because of margin pressure from the East. This uncertainty was the start of an intense collaboration between Vitalo and CREAX.