Tag Archives: packaging

Innocative packaging: A box packed with ideas

Telenet neede a new packaging for its digital tv setup box.We examined every possible aspect of the box: its contents, the logistic chain, distribution and customer needs, installation requirements and disposal options. We identified key properties and functions by talking to users, installers and distribution points. The conepts were further refined into concepts.

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Slideshare: thinking outside the box in packaging

For the Packaging Center of the University of Hasselt, Belgium, we explained how a structured approach to packaging innovation can help to unfuzzy the fuzzy front-end of innovation.

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