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Technology management step 1: identifying enabling tech

Technology identification for your innovation can start from scratch, or from looking at how your products and services can evolve and then spotting technologies that make that evolution possible. Bear in mind, however, that your discoveries in either case may actually lead you to reshape your products and services – and/or the way you bring them to market. Don’t zoom in too closely on technology to the point that you lose sight of the business side of the story, as each is an enabler of the other.

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