A trade war can get your company into trouble surprisingly quickly. To escape the downward spiral strategic innovation brings new opportunities. From a clear and complete overview of technologies, opportunities, and markets, you make targeted choices for a profitable future.
Technology identification for your innovation can start from scratch, or from looking at how your products and services can evolve and then spotting technologies that make that evolution possible. Bear in mind, however, that your discoveries in either case may actually lead you to reshape your products and services – and/or the way you bring them to market. Don’t zoom in too closely on technology to the point that you lose sight of the business side of the story, as each is an enabler of the other.
Every company aims to offer products or services that seamlessly match market needs. Many, however, overlook the importance of technology as a means to differentiate, build and retain their competitive edges. In an increasingly fragmented global technology landscape, aligning your technology strategy with your business strategy is an absolute must
We made a comprehensive technology mapping for the paper pulp industry. This industry was historically one of the largest polluters, but has recently been making the shift towards sustainable technologies.
A summary of the technology mapping we made in cooperation with Flanders’ PlasticVision. With this technology mapping we were able to give the plastic producers insight into the value of nanotechnology for their business.
When you want to innovate, the first step should be to understand the technology landscape you are going to work in. Who else is playing the field? What are the latest trends? Do you know the strongpoints of a given technology? What are the threats? Who are suitable partners and suppliers?