"Creax has been our innovation partner for many years, standing out for their client-focused approach, availability, speed, and highly relevant proposals, consistently striving to deliver the best options. Their unique methodology and proprietary tools, which connect consumer usage and needs to a strong scientific rationale, enable them to define the most relevant pathways for innovation."
Creax’s Future Thinking approach is structured around three distinct “diamonds,” each of which incorporates both a divergence (explore) and convergence (define) stage.
Future context
During the first diamond, we work with our clients to draft future scenarios related to their particular playing field. Based on this, we then identify potential future directions for the company that align with its overall vision and strategy.
Opportunities
In the second diamond, we conduct extensive research to understand both current and future needs related to the company’s specific industry and market. This research includes trend analysis, consumer insights, and technology forecasting to gain a comprehensive understanding of the market landscape.
Solutions
Our methodology culminates in the third diamond, where we collaborate with our clients to develop tangible and innovative solutions for the opportunities identified in the first two diamonds. By leveraging our expertise and knowledge of emerging trends, we help our clients create a future-proof product portfolio that positions them for long-term success.
Building on two decades of experience with over 1,250 projects in a wide range of industries. Creax is a trustworthy innovation partner.
Building on two decades of experience with over 1,250 projects in a wide range of industries, Creax is a proven innovation expert.
