Maryna Kuzminska

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Get in touch,with Creax Reach out to us Faq Latest insights Reach out to us Feel freeto contact us Creax nv Vaartstraat 130, 8500 Kortrijk (B) BE0810607620 +32 56 23 94 94 info@creax.com Our business developers are true innovation specialists. They h...

Arnout Debyser

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As an industrial designer with experience in product development, Arnout is fascinated by researching and combining technologies into feasible innovation opportunities. He loves to open up the solution space and set out the right approach for your ch...

Odette

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Innovation is a serious and complex business. Therefore, there is a need for a colleague to point out the simple everyday concerns. Eating, playing and feeling good. That’s exactly what office dog Odette does for us. Did you know that it is scientifi...

Jobs

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Our job opportunities .breakdance .bde-container-link-2935-124-3520-2935-1{background-image:url(https://creax.com/wp-content/uploads/2024/09/Job-opportunity_Marketer-768×409.webp);background-size:cover;background-repeat:no-repeat;background-posi...

Business Developer

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Internal sales support (full-time)

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About

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About Creax,25 years at the forefront of innovation Collaborative Opportunity Our brands Meet the team Jobs Our clients The Creax Legacy Collaborative Opportunity Working with Creax is an experience that resonates At Creax, we envision a future where...

Download Innovation Facts

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Innovation Fact 17 – It’s not because you can that you should

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Companies are under a lot of pressure to deliver new products. Technology is often a driving force for these innovations. Therein also lies the danger: it is not because technology makes something possible that it is a good idea. If you want to make ...

Innovation Fact 16 – Robots will take your job

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Automation takes place in all industries. The threat is not limited to mechanical robots that assemble cars in large factories or prepare orders in Amazon warehouses. We see that artificial intelligence has a radical impact on all kinds of jobs. From...

Innovation Fact 15 – Society changes, so should your company

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Do you remember the time when you could smoke in hospitals? It seems completely inappropriate now, but just a few decades ago, nurses made a tour of the rooms with a selection of cigarettes and sold them to bedridden patients. When chocolate cigarett...

Innovation Fact 14 – Waste is money

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Striving for a circular economy is currently a major trend. So what to do with generated waste streams? Whether you run a chemical plant, a restaurant, or another business, waste is often overlooked. What is of no use for you can still be valuable to...

Innovation Fact 13 – Learn from the best: biomimicry

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Leonardo Da Vinci observed birds and copied their forms to design wings for his flying machines. As far as we know, these wings did not get Da Vinci airborne. But the engineers, thinkers, and inventors following in his path certainly gained from the ...

Innovation Fact 12 – Know when to innovate

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Getting the timing of innovation right is fundamental to maximizing the returns. Bad timing can lead to disaster, whether you get to market too early or too late. So how do you know when to innovate? Timing influences many aspects in life and innovat...

Innovation Fact 11 – You are never too big to fail

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Large businesses seem to suffer from a heightened risk of complacency, inertia and a failure to anticipate or respond to new challenges. No-one is too big to fail. The business world is littered with the stories of huge companies that underestim...

Innovation Fact 10 – Sell an old idea to someone new

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Despite profound marketing efforts, sooner or later your product can start providing diminishing returns on the longer term. Your current markets become saturated, with cost becoming the most important differentiating factor. Developing new solutions...

Innovation Fact 9 – Learn to listen

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Although we have two ears and only one mouth, we often like to talk more than we listen. As decision makers we assume we have the best knowledge of our field. So why would we need someone else’s ideas? Listening to what is occupying and driving...

Innovation Fact 8 – Too busy to innovate

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You don’t need to convince business managers of the importance of innovation. It is absolutely crucial for achieving sustainable success for your business. Yet, how is it then possible that so many organizations are just too busy to innovat...

Innovation Fact 7 – Keep it simple

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Innovation is crucial in times of fast market changes. Companies face high uncertainty and tough competition, so innovation managers are under a lot of pressure to make it happen. But keep it simple! When looking at successful companies, it’s easy to...

Innovation Fact 6 – Embrace happy accidents

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Breakthroughs are not always the result of genius. Often, they are a result of what we call “happy accidents” — unforeseen events that lead to new insights. Alexander Fleming discovered penicillin when he accidentally left an uncleaned petri dis...

Innovation Fact 5 – Don’t judge an idea too soon

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Many breakthrough technologies or products have been met with skepticism and laughter when they were launched. If you were born before the 1990s, chances are you had to laugh with yuppies talking loudly in their big, plastic phones on the train. Pose...

Innovation Fact 4b – Beware of the “not invented here” syndrome

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Have you ever noticed how many people push the elevator button even though they can clearly see that you’ve already pushed it? Why do they have to do it themselves? Are they better at it? People often assume that whatever they do themselves, they do ...

Innovation Fact 4 – Learn to steal

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The creax motto is: “somewhere, somebody already solved your problem”. The challenge is not to re-invent solutions, but to re-search them. Instead of starting from scratch, look around you and learn to “steal”. Find inspiration in how other companies...

Innovation Fact 3 – Focus on one thing

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When developing new products, there are many hurdles to overcome and many aspects to consider. Successful innovators know that good focus can never be underestimated. No-one is able to solve every problem, nor can you please everyone all the time. Yo...

Innovation Fact 2 – Find the real problem

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A problem well-stated is a problem half-solved You can have an amazing idea for a new product or service, but will it be a hit? There are many reasons why products fail, but one of the most important ones is that solutions do not always solve the rea...

Innovation Fact 1 – Existing solutions never last

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It’s easy to fall in love with your own solution. Yet it can be misleading to think you solved the problem once and for all. But solutions never last. Problems remain, but solutions always change Think about the real problem you are trying to solve. ...

Innovation Facts

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All Innovation Facts As a frontrunner in innovation consulting and research, Creax introduces a systematic approach to the fuzzy and unstructured world of innovation. Depending on your challenge, we assist in one or more stages of your innovation pro...

How to innovate efficiently: six ways to ‘unfuzzy’ the front-end of innovation

Bart Tienpont

10 min

In many cases, innovation projects start off as chaotic and seemingly aimless ventures. At Creax, we believe front-end fuzziness can and should be drastically reduced in order to innovate efficiently. Kittens are ‘fuzzy’ because they’re soft and fluf...

Organizational ambidexterity: Herding the cash cow while exploring unknown hunting

Bart Tienpont

5 min

Organizational ambidexterity is a recent, emerging topic within the innovation management landscape that deserves a closer look. It also links to two other trending innovation types: exploitative and explorative innovation. Innovation unveiled – Part...

Cross-industry innovation, someone may have already solved your problem

Mathieu Mottrie

2 min

In 1946, Soviet inventor and science fiction writer Genrich Altshuller developed a methodology called TRIZ. It became known as “the theory of inventive problem-solving” and was based on a simple premise: across different disciplines and applications,...

Cool, light, and strong

Bram Verslyppe

2 min

Combining the advantages of metal with those of a permeable, lightweight material, metal foam lends itself to a wide variety of applications. Bekaert, a global player in advanced metal transformation, opened up a world of possibilities by lowering th...

The battery car

Simon Desnerck

2 min

The main challenges preventing mass adoption are the limited number of charging stations and long charge times. The Revive ‘battery car’ is a mobile charging station that can revive a car by charging it at home, work, or wherever it is parked. ...

4 ways to make a cheaper electric car

Louis-Philippe Vancraeynest

2 min

Electric Vehicles (EV) are the future of mobility. But high costs prevent mainstream adoption. We brainstormed 4 creative but practical ways to lower production costs.

New Product Development, looking beyond Horizon 1

Louis-Philippe Vancraeynest

15 min

It’s time for the manufacturing industry to roll up its sleeves and re-think its new product development strategy. Refining existing products is no longer enough.

Clarity in the Complexity of Innovation

Bart Tienpont

5 min

Creax presents a new data-driven methodology for future thinking. The framework brings confidence to take strategic decisions, leads to opportunities for your business and stimulates the creative innovation process.

The future of mobility: the drivers behind the steering wheel

Simon Desnerck

10 min

Back to the future The classic 1980s movie “Back to the Future” predicted a society with flying vehicles starting in 2015. Remember those immortal phrases “Roads? Where we’re going, we don’t need roads”. Looking back in 2024, that vision of the futur...

The response of the agro-food sector to a fast changing world

Bart Tienpont

10min

Creax presents a new data-driven methodology for future thinking. The framework brings confidence to take strategic decisions, leads to opportunities for your business and stimulates the creative innovation process.

Services

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Unlocking the potential of innovation Our services Service overview Framework behind it Our services Define the most relevant pathways for innovation “Creax has been our innovation partner for many years, standing out for their client-focused a...

Media

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All media Creax video Creax 20 years of Innovation Management Workshop Creax 20 years of Innovation Management Workshop 00:35 Creax 20 years Anniversary On 20/02/2020 Creax celebrated its 20th year of innovation consultancy. 01:51 We want you, to joi...

Podcasts

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All podcasts Innovation talksby Creax Going vegan for a greener future? Veganism is becoming very popular and more present in our everyday lives. It appears … 42:42 The role of big data in innovation Big data creates high expectations and is of...

Insights

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All insights How to innovate efficiently: six ways to ‘unfuzzy’ the front-end of innovation Bart Tienpont 10 min Read more In many cases, innovation projects start off as chaotic and seemingly aimless ventures. At Creax, we believe front-end fuzzines...

Cases

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All cases Clarity in the complexity of innovation 3 Jef Vandenberghe Read more Donec luctus ex lacus, id finibus neque blandit non. Maecenas in leo volutpat, scelerisque neque et, suscipit est. Vestibulum at purus dictum mauris interdum ullamcorper. ...

Jonas Mareen

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Jonas, a bioscience engineer with a strong interest for innovation, followed his passion by completing a postgraduate program in Innovation and Entrepreneurship. After first experiences as a project engineer and business developer, he joined the Crea...

Bram Verslyppe

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Bram takes the lead in many projects and forms the bridge between Creax and Mynd for further developments. Although his background is mainly (bio)chemical, his project experience in many different fields makes him a valuable asset to any type of proj...

Bart Tienpont

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Bart has been involved in Business Development for several years now. As Creax’s business development manager, he adds value to the team by thoroughly listening to the wishes of clients, analyzing their challenges and translating them into a tailored...

Valeria Giraldo Carvajal

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Valeria is one of the best science & technology analysts at Creax. Her efficiency in large data analysis often leads to surprising insights very fast. On the other hand, she takes a very thorough approach in more in-depth research on various scie...

Mathieu Mottrie

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Innovation is crucial to futureproof your company. Yet, innovation is complex and has become an expertise as such. Mathieu is proud to lead, manage and grow these activities. He has a vast experience in entrepreneurship, business development and mana...

Stef Vandewalle

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At Creax, Stef uses his chemistry background in science-driven innovation projects. He likes researching and learning about new materials and technologies, and he can efficiently extract relevant information for the project scope and summarize comple...

Sigrid Desanghere

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At Creax, Sigrid ensures that everything runs smoothly in terms of sales administration and HR. It is her aim to reinforce the unique company culture, by organizing activities that take the team spirit and health to the next level. She is also invol...

Xavier Samain

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As a Senior Innovation Engineer at Creax, I assist companies in systematic innovation, knowledge management and technology transfer across sectors. In the multidisciplinary team of Creax I manage projects for a variety of industries, ranging from pol...

Tobias Corne

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At Creax, Tobias is mainly working on projects within the life science and cosmetic industry. He is specialized in Mynd analysis for technology mapping and problem solving. Among colleagues, he’s praised for his perseverance and ability to immerse hi...

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At Creax, Maryna brings structure to every project she takes part in by taking the lead in many technology and market innovation trajectories. Maryna strives for added value to the customers by involving them in the project journey and by guiding the...

Simon Desnerck

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As Projects Director, Simon coordinates Creax’s projects team. Moreover, he forms the bridge between the projects and the business development team. By taking the lead in many technological innovation trajectories, he has built an extensive knowledge...

Louis-Philippe Vancraeynest

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At Creax, Louis-Philippe is a steady all-rounder, who gained general knowledge on many different industries and technologies through his project experience in many different fields. He combines this with a good understanding of Creax’s innovation too...

Jef Vandenberghe

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Secure your company’s future! Nothing is permanent except change. In our fast changing world, innovation is crucial to anticipate for the future and secure your company’s existence. Field of expertise: Building innovation dream teams Management ...

Cies Vanneste

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In his role of senior business developer at Creax, Cies combines an inspiring systematic approach with a pragmatic mindset, helping you tackle complex challenges with confidence. Over his five years at Creax, he has built on the agency’s 25-year lega...

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Contact

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Get in touch,with Creax Reach out to us Faq Latest insights Reach out to us Feel freeto contact us Creax nv Vaartstraat 130, 8500 Kortrijk (B) BE0810607620 +32 56 23 94 94 info@creax.com Our business developers are true innovation specialists. They h...

Vido clarity in the complexity of innovation

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Droneshot @Creax

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We want you, to join Creax

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Creax 20 years Anniversary

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Creax 20 years of Innovation Management Workshop

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Clarity in the complexity of innovation 3

Jef Vandenberghe

Donec luctus ex lacus, id finibus neque blandit non. Maecenas in leo volutpat, scelerisque neque et, suscipit est. Vestibulum at purus dictum mauris interdum ullamcorper. Aliquam risus elit, sagittis eu scelerisque vel, iaculis ac ante. Pellentesque ...

Clarity in the complexity of innovation 2

Jef Vandenberghe

Donec luctus ex lacus, id finibus neque blandit non. Maecenas in leo volutpat, scelerisque neque et, suscipit est. Vestibulum at purus dictum mauris interdum ullamcorper. Aliquam risus elit, sagittis eu scelerisque vel, iaculis ac ante. Pellentesque ...

Clarity in the complexity of innovation

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Donec luctus ex lacus, id finibus neque blandit non. Maecenas in leo volutpat, scelerisque neque et, suscipit est. Vestibulum at purus dictum mauris interdum ullamcorper. Aliquam risus elit, sagittis eu scelerisque vel, iaculis ac ante. Pellentesque ...

Choose to be different

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The role of big data in innovation

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Going vegan for a greener future?

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Cases and Insights

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We build (in)credible solutions with ambituous innovators,Cases and Insights Must read & trending talks Cases Insights Podcasts Our media Innovation Facts Stay informed All cases & insightsAbout innovation Over the past 25 years, we have ac...

Ice cream of the future

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Camping of the future

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Framework

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Creax framework for innovation,Your innovation trajectory Triple Diamond Illustrated Triple Diamond Framework Benefits of the framework The Role of data Triple Diamond Framework Triple diamond frameworkdata-driven The future may bring new challenges,...

Unbiased data-driven insights

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Innovation and market strategy

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Innovation solutions

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Jean-Thierry Simonnet

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Derek Watson

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_BACKUP – About 1

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25 years at,The forefront of innovation The Creax legacy Our brands Our clients The Creax legacy Pioneering innovationDriving innovation forward Embark on a journey through the transformative evolution of CREAX, where innovation isn’t just a concept ...

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Home

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We build (in)credible solutions with ambitious innovators Explore [Create] 01 Innovative solutions Create smart solutions, that also persist over time. Build a balanced solution portfolio and define your innovation roadmap for the short-, mid- and lo...

Team

Maryna Kuzminska

Field of expertise:

Test Pipedrive form

Arnout Debyser

Odette

Jobs

Business Developer

Internal sales support (full-time)

About

Download Innovation Facts

Innovation Fact 17 – It’s not because you can that you should

Innovation Fact 16 – Robots will take your job

Innovation Fact 15 – Society changes, so should your company

Innovation Fact 14 – Waste is money

Innovation Fact 13 – Learn from the best: biomimicry

Innovation Fact 12 – Know when to innovate

Innovation Fact 11 – You are never too big to fail

Innovation Fact 10 – Sell an old idea to someone new

Innovation Fact 9 – Learn to listen

Innovation Fact 8 – Too busy to innovate

Innovation Fact 7 – Keep it simple

Innovation Fact 6 – Embrace happy accidents

Innovation Fact 5 – Don’t judge an idea too soon

Innovation Fact 4b – Beware of the “not invented here” syndrome

Innovation Fact 4 – Learn to steal

Innovation Fact 3 – Focus on one thing

Innovation Fact 2 – Find the real problem

Innovation Fact 1 – Existing solutions never last

Innovation Facts

How to innovate efficiently: six ways to ‘unfuzzy’ the front-end of innovation

Organizational ambidexterity: Herding the cash cow while exploring unknown hunting

Cross-industry innovation, someone may have already solved your problem

Cool, light, and strong

The battery car

4 ways to make a cheaper electric car

New Product Development, looking beyond Horizon 1

Clarity in the Complexity of Innovation

The future of mobility: the drivers behind the steering wheel

The response of the agro-food sector to a fast changing world

Services

Media

Podcasts

Insights

Cases

Jonas Mareen

Bram Verslyppe

Bart Tienpont

Valeria Giraldo Carvajal

Mathieu Mottrie

Stef Vandewalle

Sigrid Desanghere

Xavier Samain

Tobias Corne

Maryna Kuzminska

Simon Desnerck

Louis-Philippe Vancraeynest

Jef Vandenberghe

Cies Vanneste

Thank You | Contact

Thank You | Newsletter

Contact

Vido clarity in the complexity of innovation

Droneshot @Creax

We want you, to join Creax

Creax 20 years Anniversary

Creax 20 years of Innovation Management Workshop

Clarity in the complexity of innovation 3

Clarity in the complexity of innovation 2

Clarity in the complexity of innovation

Choose to be different

The role of big data in innovation

Going vegan for a greener future?

Cases and Insights

Ice cream of the future

Camping of the future

Framework

Unbiased data-driven insights

Innovation and market strategy

Innovation solutions