Creax triple diamond framework illustrated for new product development of a camping fire

The Creax triple diamond approach leads you through a systematic sequence of diverse (data-driven) research and exploration steps, followed by making decisions after bringing all the elements back together. These are the kinds of decisions you will make:

You’re a leader in manufacturing camping stoves using butane gas. For a while, your sales have been steady.

But now, with more people wanting green products, energy problems, and changing what they buy, there’s more competition. Your company knows that using butane gas might not work in the future because it’s not renewable. So, you’re thinking about the tech out there and what products you should make to stay in the game.

To make products that will sell well in the future and fit with what your company is good at, you need to think about what customers will want and what new tech can offer. Using the 3-diamond method can help find these new wants and tech opportunities, helping you build a strong product line for the future.

The first thing to do is:

Which trend do you want to address? Each scenario requires different types of cooking solutions and will impact your investment decisions accordingly. Which scenario would you choose to pursue, and what are your reasons? Your colleagues may have differing opinions. Unbiased, data-driven insights can aid in making this decision. Currently, flameless cooking appears to be the most prominent trend and aligns well with your strategy to leverage renewable energy. Click here to explore the details.

The world keeps changing, and securing your business’s future with fresh ideas can be challenging. Innovation goes beyond being a trendy world-it’s essential for success.

It is tempting to develop new solutions based on your existing expertise. However, as a producer of camping cooking solutions, you want to avoid investing in new products without knowing their potential for success. Therefore, it’s crucial to understand how emerging trends will influence the perception of holidays, particularly camping, and how these changes will impact cooking solutions. Here are some scenarios to consider:

We have completed the ideation session, and your vision is to utilize hydrogen in an efficient, safe, and convenient manner. We’ve developed the “Hydrogen” concept, which is both ambitious and realistic, as all the underlying technologies have been researched or implemented elsewhere, though not yet in a camping stove.

The Horizon model provides a strategic framework for creating  your innovation roadmap. It consists of three stages—Horizon 1, 2, and 3—that build on previous knowledge and experience, focusing on short, mid, and long-term goals. Here, the “Catalytic Stove” employs commercially available catalytic heating technology, which can be retrofitted into your existing products. Meanwhile, you can experiment with hydrogen as an alternative fuel, ultimately applying your new insights to the “Hydrogen Concept.”

Technologies evolve or are replaced by new ones, so we monitor these changes and early signs of disruption. At the same time, we aim to instill confidence. Through our Future Thinking methodology, which utilizes the Triple Diamond framework, we have explored future trends with an open perspective, ensuring that we anticipate and avoid potential surprises. This approach provides you with confidence in your ongoing investments in product development and market entry strategies.

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