Define your innovation and market strategy supported by data-drive insights

What are the drivers of your playing field? What do the future scenarios look like for your company? Based on your company’s business strategy, what are the most interesting directions to follow?

Creax studies the impact of data-driven PESTEL mega- and macro-trends on your future playing field. These are set against how the industry is shaping these. Understanding relationships evolves into the creation of tangible scenarios specific to your business.

Creax uses collaborative and immersive frameworks to step into the scenario, evaluate possible directions and ultimately articulate your long-term innovation ambitions.

What is a good opportunity to further develop or reinvent your solutions? It answers a need (or creates one), it is feasible for you to make it (or through collaboration) and it gives you a viable and competitive advantage. And it is future-proof.Creax uses a data-driven approach to create a set of relevant insights that allow you to rank and select good opportunities.

Good opportunities are not just found, they have to be created. Creax helps define the value propositions you can offer through your solutions and determines how to exploit them in the short, medium and long term.

How do you recognise good opportunities for market development of your solutions or leveraging your capabilities in other markets? Creax uses a DNA-inspired approach to discover where your products or opportunities could be of value. No doubt you have already found the perfect matches yourself.

Creax enlarges this opportunity space, pinpointing current and future applications where your current or future solutions can create specific value. With this, Creax helps define the (future) value propositions so that you can not only seize the opportunity, but start building on it.

Projects can become evident just because they were started from a certain belief or assumption. But will they still be relevant when your solution is brought to market? Creax provides a framework to evaluate the future-proofness of the topics you are working on.

Evaluations are based on contextual research of the topic. The method is data-driven to ensure objectivity and evaluates for market attractiveness and other disruptive solutions. The roadmap is not only evaluated. Creax also provides custom design briefs to potentially steer your project in new interesting directions.