Define your innovation and market strategy supported by data-drive insights

Strategic foresighting

What are the drivers of your playing field? What do the future scenarios look like for your company? Based on your company’s business strategy, what are the most interesting directions to follow?

Creax studies the impact of data-driven PESTEL mega- and macro-trends on your future playing field. These are set against how the industry is shaping these. Understanding relationships evolves into the creation of tangible scenarios specific to your business.

Creax uses collaborative and immersive frameworks to step into the scenario, evaluate possible directions and ultimately articulate your long-term innovation ambitions.

Innovation opportunities

What is a good opportunity to further develop or reinvent your solutions? It answers a need (or creates one), it is feasible for you to make it (or through collaboration) and it gives you a viable and competitive advantage. And it is future-proof.Creax uses a data-driven approach to create a set of relevant insights that allow you to rank and select good opportunities.

Good opportunities are not just found, they have to be created. Creax helps define the value propositions you can offer through your solutions and determines how to exploit them in the short, medium and long term.

Market opportunities

How do you recognise good opportunities for market development of your solutions or leveraging your capabilities in other markets? Creax uses a DNA-inspired approach to discover where your products or opportunities could be of value. No doubt you have already found the perfect matches yourself.

Creax enlarges this opportunity space, pinpointing current and future applications where your current or future solutions can create specific value. With this, Creax helps define the (future) value propositions so that you can not only seize the opportunity, but start building on it.

Optimize your roadmaps

Projects can become evident just because they were started from a certain belief or assumption. But will they still be relevant when your solution is brought to market? Creax provides a framework to evaluate the future-proofness of the topics you are working on.

Evaluations are based on contextual research of the topic. The method is data-driven to ensure objectivity and evaluates for market attractiveness and other disruptive solutions. The roadmap is not only evaluated. Creax also provides custom design briefs to potentially steer your project in new interesting directions.

Looking further

The future becomes clear

Breakthrough solutions can emerge instantly and put your business at risk. Or it might be beneficial to pick up emerging technologies in the early stages. Creax helps monitor the full lifecycle of technology, from first signals in scientific research to trends emerging in the IP landscape and commercial space.

Looking broader

Discover opportunities you have not thought of before

Multi-channel insights are vital for planning your next move. Creax combines consumer insights from public forums, predicts your competitors’ next steps with data, maps out technology trends across industries, tracks value chain developments, and identifies broader societal trends.

Act with confidence

Bring structure and create focus in innovation

Your playing field is constantly changing, so a one-time shot is not enough to act in an agile manner. Creax facilitates continuous and recurrent analysis via AI-driven radars and guarantees true discovery mode, so no signals from outside your field are missed.