Innovation facts

As a frontrunner in innovation consulting and research, Creax introduces a systematic approach to the fuzzy and unstructured world of innovation. Depending on your challenge, we assist in one or more stages of your innovation process. By detecting growth opportunities, solving production issues or finding new applications for existing products and materials. 

Innovation Fact 3 – Focus on one thing

Innovation Fact 3 – Focus on one thing

Focus on one thing and do it better than anyone else. Once you found clarity on your core values, focus on developing your product or service to optimally achieve these values. Do not let yourself be carried away by what you see around you.

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Embrace happy accidents - innovation fact 6 - creax innovation framework

Innovation Fact 6 – Embrace happy accidents

Breakthroughs often rely on the open-mindedness of innovators to notice something new, unexpected, and intriguing. Extensive cross-industry-research can inspire us to establish new links between previously separate components. No happy accidents per se, but a good way to break through the limitations of your current research and spot some surprising correlations.

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No time to innovate - innovation fact 8 - creax innovation consultants

Innovation Fact 8 – Too busy to innovate

Planning is essential for innovation – the pull of the ‘urgent, not important’ of routine tasks is just too strong.
It’s time to take action and re-tune, plan more time for the important long-term projects, because these are the ones that will help your company to remain relevant.

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Learn to listen - innovation fact 9 - creax innovation agency

Innovation Fact 9 – Learn to listen

By responding to the real needs and interests of your target groups, you learn how you can innovate. Never assume you know all there is to know about your product. Learn to listen and reap the benefits of the gathered insights.

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Infographic nanotechnology in plastics

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Business intelligence - Creax team