Innovation facts

There are many reasons why products fail, but one of the most important ones is that solutions do not always solve the real problem.

Focus on one thing and do it better than anyone else. Once you found clarity on your core values, focus on developing your product or service to optimally achieve these values. Do not let yourself be carried away by what you see around you.

Don’t reinvent the wheel. Focus on the function you are trying to solve, look around you and find inspiration to build upon. Then make it your own, optimize it and share it with the world.

We tend to criticize and discard ideas that did not originate from us, consciously or unconsciously. Beware of this and always look at ideas and concepts around you with an open mind and judge them by their value, not by their origin.

Many technologies or products have been met with skepticism and laughter when they were launched. When you feel the urge to ridicule new products, try to have the reflex to objectively analyze that innovation.

Breakthroughs often rely on the open-mindedness of innovators to notice something new, unexpected, and intriguing. Extensive cross-industry-research can inspire us to establish new links between previously separate components. No happy accidents per se, but a good way to break through the limitations of your current research and spot some surprising correlations.