TO REACH A TARGET YOU NEED A DIRECTION
A good innovation strategy is necessary to secure your company’s future. But how do you formulate the ideal innovation strategy? With so many technologies and competitors around you, it’s not easy to see the forest for the trees.
Match competencies with opportunities
Understand your playing field
Before we can make any decision, we have to understand the playing field, the area in which you operate. Via broad and
in-depth research of various information sources, we identify your competitors but also opportunities and threats within your domain or industry.
Identify your core competencies
Aside from mapping your competitors and their abilities, your company-specific ‘core competencies’ are also established. These core competencies allow an organization and it’s offering to
stand out from the competition.
Draft your roadmap to the future
With the information and insights derived from the internal and external analysis we can define clear actions, that will make the most
efficient use of scarce resources, time and budget, to achieve our goals.
Build your innovation strategy
Intrigued how Creax applies these steps together with AI and our multi-disciplinary team to find the right innovation strategy for your company?
Some relevant articles
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In 1946, Soviet inventor and science fiction writer Genrich Altshuller developed a methodology called TRIZ. It became known as "the theory of inventive problem-solving" and…
Despite its strong market position, Vitalo questioned its future within the traditional thermoforming market because of margin pressure from the East. This uncertainty was the…
How to embrace open innovation? Map your own knowledge, look at other players in your field and learn from the entire world. Open up your…
We show some of the hurdles of open innovation and present some useful tips to overcome them.