TO REACH A TARGET YOU NEED A DIRECTION
A good innovation strategy is necessary to secure your company’s future. But how do you formulate the ideal innovation strategy? With so many technologies and competitors around you, it’s not easy to see the forest for the trees.
Match competencies with opportunities
Understand your playing field
Before we can make any decision, we have to understand the playing field, the area in which you operate. Via broad and
in-depth research of various information sources, we identify your competitors but also opportunities and threats within your domain or industry.
Identify your core competencies
Aside from mapping your competitors and their abilities, your company-specific ‘core competencies’ are also established. These core competencies allow an organization and it’s offering to
stand out from the competition.
Draft your roadmap to the future
With the information and insights derived from the internal and external analysis we can define clear actions, that will make the most
efficient use of scarce resources, time and budget, to achieve our goals.
Secure your company's future
Discover our innovation management stories
New Product Development, looking beyond Horizon 1
It’s time for the manufacturing industry to roll up its sleeves and re-think its new product development strategy. Refining existing products is no longer enough.
Organizational ambidexterity: Herding the cash cow while exploring unknown…
Organizational ambidexterity is a recent, emerging topic within the innovation management landscape that deserves a closer look. It also links to two other trending innovation…
Clarity in the Complexity of Innovation
Innovation is complex! In this series of blog posts Creax brings clarity by offering unbiased insights from over 54,000 research papers on #Innovation. We guide…
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futureproofs your business by co-creating your innovation portfolio and roadmaps for the short-, mid- and long-term.
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Build your innovation strategy
Intrigued how Creax applies these steps together with AI and our multidisciplinary team to find the right innovation strategy for your company?