Innovation is crucial
Nothing is permanent except change. In our fast changing world, innovation is crucial to anticipate for the future and secure your company’s existence.
For a lot of companies, innovation is a real struggle. In our rapidly changing world, innovation has become an expertise in itself requiring dedication, focus and a
With more than 20 years of experience and over 1250 successful projects in a wide range of industries, we know what innovation is about and how to tackle it, despite its complexity. Creax is also constantly innovating itself, by investing in the team and developing new and better processes and tools.
Start with strategic insights
Identify business opportunities
Efficient and successful innovation requires focus and starts from the right business opportunities. To discover these opportunities, it is important to understand the dynamics within your playing field to
obtain strategic from technology, market, and competitive perspective. insights
These insights are matched with your specific company DNA to select the right business opportunities for which you should develop breakthrough solutions. The developed solutions are new products, optimized processes, and new applications for existing assets.
Someone somewhere already solved your problem
Re-search, instead of re-invent
Don’t reinvent the wheel. You should ‘re-search’ rather than ‘re-invent’. Identify what you can learn from others. Not only in your industry, but also from other industries and sectors. This kind of thinking makes your R&D process much faster and more reliable. Creax excels in so called Cross-industry-research.
We combine brainpower, creativity, tools and intelligence to transfer knowledge and solutions across industries. With our proven approach we find the best solution and transfer it into your application.
Human and artificial intelligence
Run with the machines, not against them
Creax has one focus: make an impact through efficient innovation. To achieve this, we combine human and artificial intelligence.
Creax brainpower consists of a multi-disciplinary team, matching science and design competences. Our team applies well-structured processes, various tools and methodologies to develop differentiating solutions in a fast and efficient way.
The team is reinforced with our in-house developed multi-source text-mining platform for complete and unbiased research. Through
artificial intelligence we translate the chaos of massive worldwide data into structured information and insights.
Some interesting insights
Embrace the future
Technological breakthroughs and evolving new industries make an exciting prospect, with new challenges & possibilities. But it’s no easy feat keeping up!
Can data (only) lead your company into the next…
Creax presents a new data-driven methodology for future thinking. The framework brings confidence to take strategic decisions, leads to opportunities for your business and stimulates…
4 Reasons to consider the Expert’s Advice with Caution
An increasing number of researchers and innovators are getting convinced of the power of cross-industry learning. Rather than reinventing the wheel, research of existing knowledge…
New Product Development, looking beyond Horizon 1
It’s time for the manufacturing industry to roll up its sleeves and re-think its new product development strategy. Refining existing products is no longer enough.
Organizational ambidexterity: Herding the cash cow while exploring unknown…
Organizational ambidexterity is a recent, emerging topic within the innovation management landscape that deserves a closer look. It also links to two other trending innovation…
Clarity in the Complexity of Innovation
Innovation is complex! In this series of blog posts Creax brings clarity by offering unbiased insights from over 54,000 research papers on #Innovation. We guide…
Found Something Interesting?
The Creax innovation insights give you a collection of insights we gathered during 20 years of strategic innovation.