Innovation insights & cases

As a frontrunner in innovation consulting and research, Creax introduces a systematic approach to the fuzzy and unstructured world of innovation. Depending on your challenge, we assist in one or more stages of your innovation process. By detecting growth opportunities, solving production issues or finding new applications for existing products and materials.

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  • Corona virus
Innovation in times of crisis - creax

Innovation in times of crisis

In times of crisis, everything changes. The only solution to be ready for the new normal is innovation. How to survive a crisis? Realise that innovation is crucial, be open for change (embrace it) and learn from what is known already.

Read More
Tips for remote working during crisis (corona - covid-19))

Working from home – experiences from Creax

The Corona virus forces us to work together in a new and isolated way. Thanks to the internet, we can work from a remote location, but there are some hurdles along the way. Here are some of our experiences and tips for working from home.

Read More
Insight why soap really helps against Coronavirus

Why soap really helps against Corona

The main way in which the coronavirus can be transmitted is by human contact. It is a highly contagious virus, which is passed on from person to person in the small droplets of saliva that are released when someone who is already infected coughs or sneezes.

Read More
Focus on one thing - innovation fact 11 - creax innovation accelerators

Innovation Fact 3 – Focus on one thing

Focus on one thing and do it better than anyone else. Once you found clarity on your core values, focus on developing your product or service to optimally achieve these values. Do not let yourself be carried away by what you see around you.

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Embrace happy accidents - innovation fact 6 - creax innovation framework

Innovation Fact 6 – Embrace happy accidents

Breakthroughs often rely on the open-mindedness of innovators to notice something new, unexpected, and intriguing. Extensive cross-industry-research can inspire us to establish new links between previously separate components. No happy accidents per se, but a good way to break through the limitations of your current research and spot some surprising correlations.

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Keep it simple - innovation fact 7 - creax innovation consultacy

Innovation Fact 7 – Keep it simple

Keeping things simple has many advantages. Look at your products or services and ask yourself: “Does it really need to be this complex?” Can I make it easier for users, without losing essential elements”?

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No time to innovate - innovation fact 8 - creax innovation consultants

Innovation Fact 8 – Too busy to innovate

Planning is essential for innovation – the pull of the ‘urgent, not important’ of routine tasks is just too strong.
It’s time to take action and re-tune, plan more time for the important long-term projects, because these are the ones that will help your company to remain relevant.

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Learn to listen - innovation fact 9 - creax innovation agency

Innovation Fact 9 – Learn to listen

By responding to the real needs and interests of your target groups, you learn how you can innovate. Never assume you know all there is to know about your product. Learn to listen and reap the benefits of the gathered insights.

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Waste is money - innovation fact 14 - creax

Innovation Fact 14 – Waste is money

What is of no use for you can still be valuable to someone else. Audit your waste stream. It can pay off to put some effort into identifying partners who are keen to take your waste and use it as a source material for their product.

Read More
artificial intelligence mapping of CO2 reduction - edit

Bringing focus to CO2 reduction with AI

How can we reduce CO2 levels to help our climate? The solution seems simple: take the best technology available and invest in it to develop it, scale it and implement it. To find it, we used artificial intelligence.

Read More
Product innovation - compîle sea filter plastics underwater view

Compîle – plastic soup skimmer

Millions of tons of plastics are floating around in our seas. Marine life often mistakes these plastics for food and chokes on it. The compîle plastic soup skimmer is an innovative, modular sun-powered solution designed to sieve the plastics out of our oceans and protect sea life.

Read More
Battery car - new product development

The battery car

The main challenges preventing mass adoption are the limited number of charging stations and long charge times. The Revive ‘battery car’ is a mobile charging station that can revive a car by charging it at home, work, or wherever it is parked.

Read More
The Need for Concrete Innovation by Mathieu Mottrie

The Need for Concrete Innovation

Innovation has become an indespensible part of modern-day business pratice. Every company has the word innovation somewhere in it’s mission. But they struggle to implement is successfully. So how should we define innovation?

Read More
innovation tech mapping - buble chamber

Technology management step 1: identifying enabling tech

Technology identification for your innovation can start from scratch, or from looking at how your products and services can evolve and then spotting technologies that make that evolution possible. Bear in mind, however, that your discoveries in either case may actually lead you to reshape your products and services – and/or the way you bring them to market. Don’t zoom in too closely on technology to the point that you lose sight of the business side of the story, as each is an enabler of the other.

Read More
Technology management, tech mapping strategy

Technology management: five steps to staying ahead

Every company aims to offer products or services that seamlessly match market needs. Many, however, overlook the importance of technology as a means to differentiate, build and retain their competitive edges. In an increasingly fragmented global technology landscape, aligning your technology strategy with your business strategy is an absolute must

Read More
4 segways - new product development

Product launch fails: where did it go wrong?

Innovation is high on the priority list of most companies. However, despite early customer involvement, a well-understood tech landscape and the existence of countless innovation frameworks, companies are left scratching their heads when 50% of their innovations fail. Where does it all fall apart, and what can a company do to maximize the chance of success and minimize the risk of crashing and burning?

Read More
Open innovation funnel

The four essential steps towards open innovation success

American organizational theorist Henry Chesbrough was the first to dub this concept ‘open innovation’. Speaking out against traditional, closed product development processes, he introduced the ‘open innovation funnel’, encouraging companies to look beyond their own organizations.

Read More
X-Ray bottle scanning for Pfizer

A thorough scan beyond pharma

Even advanced scientific companies like Pfizer sometimes face issues that seem almost impossible to tackle.To put an end to time-consuming manual quality inspections, the pharma player reached out to CREAX to explore alternatives from other industries. During a technology landscaping project, we transferred several promising solutions.

Read More
innovative space-saving packaging for telenet

Innovative packaging: A box packed with ideas

Telenet neede a new packaging for its digital tv setup box.We examined every possible aspect of the box: its contents, the logistic chain, distribution and customer needs, installation requirements and disposal options. We identified key properties and functions by talking to users, installers and distribution points. The conepts were further refined into concepts.

Read More
creativity and science research

Science meets creativity: why it takes two to tango … and innovate

The constant interaction between scientific and creative minds in your team can take on many forms. In the end, however, the ultimate goal is to come up with big ideas that will boost your organization, but that are scientifically substantiated as well. The really good ideas are generated at the intersection of both worlds: concrete and creative, but feasible.

Read More
inspiration for creativity - google car

The Google car: new opportunities

Although the concept of the driverless car is fabulous, the design remains rather conventional. We believe the new car configuration makes it possible to break out of the traditional car set-up. We got inspired by the BMW Isetta and took this iconic automobile from the fifties as a starting point to build further on the concept.

Read More
creative thermoforming innovation

Vitalo: Is there a future for thermoforming?

Despite its strong market position, Vitalo questioned its future within the traditional thermoforming market because of margin pressure from the East. This uncertainty was the start of an intense collaboration between Vitalo and CREAX.

Read More
3d printing prototypes creax

The influence of patents on 3D printing evolution

Do patents stimulate or slow down growth? The modern patent system was created to help stimulate innovation. A patent gives its owner the right to stop others from using his invention for a limited period of time, thus providing him the opportunity to benefit from his R&D investments. This security should convince individuals and organisations to investments in R&D and therefore stimulate innovation.

Read More
new product development for boblsleigh teams

How to benefit from existing technology

Bobsleighing is a high-tech and innovative discipline. How to improve the conventional design of the sled and optimize the performance of the athletes? The solution is simple yet ingenious: transfer ideas & technologies from other industries that face similar challenges. We introduce about 15 technologies in bobsleighing.

Read More
filing a patent - 7 reasons why

7 unconventional reasons for filing a patent

Patents are used as indicator for innovation, but this sometimes mismatches the very nature of many patents filed today. You need to analyze patents in a systematic way, to get the bigger picture and a better understanding of the global technology landscape.

Read More
Rapid prototyping 3d printing

Rapid prototyping is much more than 3D printing

Due to the increased accessibility to additive manufacturing technologies – commonly referred to as 3D printing – this technique is now widely used in the product development process. Although we certainly believe this is one of the most exciting developments in the last decade, we are convinced it cannot replace some conventional techniques such as model hacking or mock-up making.

Read More
micro electronics spark innovation

How a simple method can spark innovation in complex industries

Some of the people we meet question the methodology we use to support the innovation process of companies.I can imagine this works for packaging but our industry/product is much more complex. How could this possibly work?

We are convinced that even the most technical industries can benefit from hands-on innovation methodologies. Let us give you some examples from the micro-electronics industry.

Read More
Market development - waste streams

New applications for waste streams

All industry domains experience generation of waste streams. These material flows are often seen as problems and are handled to limit their impact or, in the best case, to be recycled. The waste streams of one industry domain however, often have value in other industry domains. We believe in looking at waste as a resource with market opportunities across industry boundaries, and not merely something to be recycled or discarded.

Read More
Concept generation - bandaid product development

Idea generation: bandaids

What do you do? Search for the First Aid kit (do we have that?), establish that the disinfectant is overtime (nevermind), try to open the bandaid box without spilling blood (oops), and struggle to apply a bandaid single-handedly (not easy!).

Read More
Concepts - metal foam

Cool, light, and strong: CREAX and Bekaert explore the possibilities of metal foam

Combining the advantages of metal with those of a permeable, lightweight material, metal foam lends itself to a wide variety of applications. Bekaert, a global player in advanced metal transformation, opened up a world of possibilities by lowering the material’s production cost. But how to identify these new applications, link them to the appropriate markets, and boost revenue? Enter the CREAX Market Development approach.

Read More
concept generation - spiro drill

Idea generation: Meet spiro, a new way of drilling

Isn’t it odd that you need a different drill bit for each hole you want to drill. We came up with Spiro, the drilling bot of the future. Set the diameter and depth, stick him to wall and Spiro will do the trick. Spiro is inspired on the technology of standard milling machines. Sounds nice, right?.

Read More
common pitfalls for innovation

3 common pitfalls in process innovation

Process innovation projects are typically challenged with specific problems in the production process, waste stream validation or the need to increase overall process efficiency. It is striking to see that most companies have three pitfalls in common.

Read More
Nano technology - innovation standing on the shoulders of dwarfs

Infographic nanotechnology in plastics

A summary of the technology mapping we made in cooperation with Flanders’ PlasticVision. With this technology mapping we were able to give the plastic producers insight into the value of nanotechnology for their business.

Read More
Technology mapping nanotech and plastics

Technology mapping: the start of each innovation project

When you want to innovate, the first step should be to understand the technology landscape you are going to work in. Who else is playing the field? What are the latest trends? Do you know the strongpoints of a given technology? What are the threats? Who are suitable partners and suppliers?

Read More
Battery car - new product development

The battery car

The main challenges preventing mass adoption are the limited number of charging stations and long charge times. The Revive ‘battery car’ is a mobile charging station that can revive a car by charging it at home, work, or wherever it is parked.

Read More
Concepts - metal foam

Cool, light, and strong: CREAX and Bekaert explore the possibilities of metal foam

Combining the advantages of metal with those of a permeable, lightweight material, metal foam lends itself to a wide variety of applications. Bekaert, a global player in advanced metal transformation, opened up a world of possibilities by lowering the material’s production cost. But how to identify these new applications, link them to the appropriate markets, and boost revenue? Enter the CREAX Market Development approach.

Read More
Technology mapping nanotech and plastics

Technology mapping: the start of each innovation project

When you want to innovate, the first step should be to understand the technology landscape you are going to work in. Who else is playing the field? What are the latest trends? Do you know the strongpoints of a given technology? What are the threats? Who are suitable partners and suppliers?

Read More
artificial intelligence mapping of CO2 reduction - edit

Bringing focus to CO2 reduction with AI

How can we reduce CO2 levels to help our climate? The solution seems simple: take the best technology available and invest in it to develop it, scale it and implement it. To find it, we used artificial intelligence.

Read More
Product innovation - compîle sea filter plastics underwater view

Compîle – plastic soup skimmer

Millions of tons of plastics are floating around in our seas. Marine life often mistakes these plastics for food and chokes on it. The compîle plastic soup skimmer is an innovative, modular sun-powered solution designed to sieve the plastics out of our oceans and protect sea life.

Read More
Battery car - new product development

The battery car

The main challenges preventing mass adoption are the limited number of charging stations and long charge times. The Revive ‘battery car’ is a mobile charging station that can revive a car by charging it at home, work, or wherever it is parked.

Read More
The Need for Concrete Innovation by Mathieu Mottrie

The Need for Concrete Innovation

Innovation has become an indespensible part of modern-day business pratice. Every company has the word innovation somewhere in it’s mission. But they struggle to implement is successfully. So how should we define innovation?

Read More
innovation tech mapping - buble chamber

Technology management step 1: identifying enabling tech

Technology identification for your innovation can start from scratch, or from looking at how your products and services can evolve and then spotting technologies that make that evolution possible. Bear in mind, however, that your discoveries in either case may actually lead you to reshape your products and services – and/or the way you bring them to market. Don’t zoom in too closely on technology to the point that you lose sight of the business side of the story, as each is an enabler of the other.

Read More
Technology management, tech mapping strategy

Technology management: five steps to staying ahead

Every company aims to offer products or services that seamlessly match market needs. Many, however, overlook the importance of technology as a means to differentiate, build and retain their competitive edges. In an increasingly fragmented global technology landscape, aligning your technology strategy with your business strategy is an absolute must

Read More
4 segways - new product development

Product launch fails: where did it go wrong?

Innovation is high on the priority list of most companies. However, despite early customer involvement, a well-understood tech landscape and the existence of countless innovation frameworks, companies are left scratching their heads when 50% of their innovations fail. Where does it all fall apart, and what can a company do to maximize the chance of success and minimize the risk of crashing and burning?

Read More
Open innovation funnel

The four essential steps towards open innovation success

American organizational theorist Henry Chesbrough was the first to dub this concept ‘open innovation’. Speaking out against traditional, closed product development processes, he introduced the ‘open innovation funnel’, encouraging companies to look beyond their own organizations.

Read More
X-Ray bottle scanning for Pfizer

A thorough scan beyond pharma

Even advanced scientific companies like Pfizer sometimes face issues that seem almost impossible to tackle.To put an end to time-consuming manual quality inspections, the pharma player reached out to CREAX to explore alternatives from other industries. During a technology landscaping project, we transferred several promising solutions.

Read More
innovative space-saving packaging for telenet

Innovative packaging: A box packed with ideas

Telenet neede a new packaging for its digital tv setup box.We examined every possible aspect of the box: its contents, the logistic chain, distribution and customer needs, installation requirements and disposal options. We identified key properties and functions by talking to users, installers and distribution points. The conepts were further refined into concepts.

Read More
creativity and science research

Science meets creativity: why it takes two to tango … and innovate

The constant interaction between scientific and creative minds in your team can take on many forms. In the end, however, the ultimate goal is to come up with big ideas that will boost your organization, but that are scientifically substantiated as well. The really good ideas are generated at the intersection of both worlds: concrete and creative, but feasible.

Read More
inspiration for creativity - google car

The Google car: new opportunities

Although the concept of the driverless car is fabulous, the design remains rather conventional. We believe the new car configuration makes it possible to break out of the traditional car set-up. We got inspired by the BMW Isetta and took this iconic automobile from the fifties as a starting point to build further on the concept.

Read More
creative thermoforming innovation

Vitalo: Is there a future for thermoforming?

Despite its strong market position, Vitalo questioned its future within the traditional thermoforming market because of margin pressure from the East. This uncertainty was the start of an intense collaboration between Vitalo and CREAX.

Read More
3d printing prototypes creax

The influence of patents on 3D printing evolution

Do patents stimulate or slow down growth? The modern patent system was created to help stimulate innovation. A patent gives its owner the right to stop others from using his invention for a limited period of time, thus providing him the opportunity to benefit from his R&D investments. This security should convince individuals and organisations to investments in R&D and therefore stimulate innovation.

Read More
new product development for boblsleigh teams

How to benefit from existing technology

Bobsleighing is a high-tech and innovative discipline. How to improve the conventional design of the sled and optimize the performance of the athletes? The solution is simple yet ingenious: transfer ideas & technologies from other industries that face similar challenges. We introduce about 15 technologies in bobsleighing.

Read More
filing a patent - 7 reasons why

7 unconventional reasons for filing a patent

Patents are used as indicator for innovation, but this sometimes mismatches the very nature of many patents filed today. You need to analyze patents in a systematic way, to get the bigger picture and a better understanding of the global technology landscape.

Read More
Rapid prototyping 3d printing

Rapid prototyping is much more than 3D printing

Due to the increased accessibility to additive manufacturing technologies – commonly referred to as 3D printing – this technique is now widely used in the product development process. Although we certainly believe this is one of the most exciting developments in the last decade, we are convinced it cannot replace some conventional techniques such as model hacking or mock-up making.

Read More
micro electronics spark innovation

How a simple method can spark innovation in complex industries

Some of the people we meet question the methodology we use to support the innovation process of companies.I can imagine this works for packaging but our industry/product is much more complex. How could this possibly work?

We are convinced that even the most technical industries can benefit from hands-on innovation methodologies. Let us give you some examples from the micro-electronics industry.

Read More
Market development - waste streams

New applications for waste streams

All industry domains experience generation of waste streams. These material flows are often seen as problems and are handled to limit their impact or, in the best case, to be recycled. The waste streams of one industry domain however, often have value in other industry domains. We believe in looking at waste as a resource with market opportunities across industry boundaries, and not merely something to be recycled or discarded.

Read More
Concept generation - bandaid product development

Idea generation: bandaids

What do you do? Search for the First Aid kit (do we have that?), establish that the disinfectant is overtime (nevermind), try to open the bandaid box without spilling blood (oops), and struggle to apply a bandaid single-handedly (not easy!).

Read More
Concepts - metal foam

Cool, light, and strong: CREAX and Bekaert explore the possibilities of metal foam

Combining the advantages of metal with those of a permeable, lightweight material, metal foam lends itself to a wide variety of applications. Bekaert, a global player in advanced metal transformation, opened up a world of possibilities by lowering the material’s production cost. But how to identify these new applications, link them to the appropriate markets, and boost revenue? Enter the CREAX Market Development approach.

Read More
concept generation - spiro drill

Idea generation: Meet spiro, a new way of drilling

Isn’t it odd that you need a different drill bit for each hole you want to drill. We came up with Spiro, the drilling bot of the future. Set the diameter and depth, stick him to wall and Spiro will do the trick. Spiro is inspired on the technology of standard milling machines. Sounds nice, right?.

Read More
common pitfalls for innovation

3 common pitfalls in process innovation

Process innovation projects are typically challenged with specific problems in the production process, waste stream validation or the need to increase overall process efficiency. It is striking to see that most companies have three pitfalls in common.

Read More
Nano technology - innovation standing on the shoulders of dwarfs

Infographic nanotechnology in plastics

A summary of the technology mapping we made in cooperation with Flanders’ PlasticVision. With this technology mapping we were able to give the plastic producers insight into the value of nanotechnology for their business.

Read More
Innovation in times of crisis - creax

Innovation in times of crisis

In times of crisis, everything changes. The only solution to be ready for the new normal is innovation. How to survive a crisis? Realise that innovation is crucial, be open for change (embrace it) and learn from what is known already.

Read More
Tips for remote working during crisis (corona - covid-19))

Working from home – experiences from Creax

The Corona virus forces us to work together in a new and isolated way. Thanks to the internet, we can work from a remote location, but there are some hurdles along the way. Here are some of our experiences and tips for working from home.

Read More
Insight why soap really helps against Coronavirus

Why soap really helps against Corona

The main way in which the coronavirus can be transmitted is by human contact. It is a highly contagious virus, which is passed on from person to person in the small droplets of saliva that are released when someone who is already infected coughs or sneezes.

Read More
Infographic nanotechnology in plastics
In the picture

Infographic nanotechnology in plastics

A summary of the technology mapping we made in cooperation with Flanders’ PlasticVision. With this technology mapping we were able to give the plastic producers insight into the value of nanotechnology for their business.

Infographic nanotechnology in plastics