The manufacturing industry has to roll up its sleeves and re-think its new product development strategy. It is essential to go beyond refining existing products.
Hydrogen is the fuel of the future. But when? And what about batteries?
‘Minority Report’, the best-selling film, envisions urban architecture in 2054 with full 3D mobility and electric vehicles produced in fully automated facilities. Future, or is it already happening? This blog post provides a clear vision of how various players are shaping the mobility landscape of tomorrow.
In times of crisis, everything changes. The only solution to be ready for the new normal is innovation. How to survive a crisis? Realise that innovation is crucial, be open for change (embrace it) and learn from what is known already.
The Corona virus forces us to work together in a new and isolated way. Thanks to the internet, we can work from a remote location, but there are some hurdles along the way. Here are some of our experiences and tips for working from home.
Every problem has already been solved by someone. Creax wondered to what extent this philosophy is being applied for dealing with the corona crisis.
In times of crisis, what people need most is clear and correct information. We made posters that you can download with the two main messages to stop Corona: keep your distance + wash your hands
The main way in which the coronavirus can be transmitted is by human contact. It is a highly contagious virus, which is passed on from person to person in the small droplets of saliva that are released when someone who is already infected coughs or sneezes.
Functions remain, solutions change. When addressing perceived needs in the market, go beyond solutions and try to clarify the main functionality you are trying to provide.
There are many reasons why products fail, but one of the most important ones is that solutions do not always solve the real problem.