The four essential steps towards open innovation success
American organizational theorist Henry Chesbrough was the first to dub this concept ‘open innovation’. Speaking out against traditional, closed product development processes, he introduced the ‘open innovation funnel’, encouraging companies to look beyond their own organizations.
Product innovation of a trolley: a 3-step journey
When we were asked to reinvent a carry-on trolley, we set up a systematic 3-step approach that started with building a multidisciplinary innovation dream team including product engineers, creative designers, chemists, physicists and marketers.
How to innovate efficiently: six ways to ‘unfuzzy’ the front-end of innovation
In many cases, innovation projects start off as chaotic and seemingly aimless ventures. At Creax, we believe front-end fuzziness can and should be drastically reduced in order to innovate efficiently.
Cross Industry Innovation: someone may have already solved your problem
In 1946, Soviet inventor and science fiction writer Genrich Altshuller developed a methodology called TRIZ. It became known as “the theory of inventive problem-solving” and was based on a simple premise: across different disciplines and applications, the same challenges occur again and again.
A thorough scan beyond pharma
Even advanced scientific companies like Pfizer sometimes face issues that seem almost impossible to tackle.To put an end to time-consuming manual quality inspections, the pharma player reached out to CREAX to explore alternatives from other industries. During a technology landscaping project, we transferred several promising solutions.
Avoid innovation paralysis – why all companies can and must embrace change
A lot of business leaders know they want innovation, yet they struggle to define what it actually means to them. Simply put, innovation is about making changes that add business value, in terms of either revenue growth or increased operational efficiency.
Innovative packaging: A box packed with ideas
Telenet neede a new packaging for its digital tv setup box.We examined every possible aspect of the box: its contents, the logistic chain, distribution and customer needs, installation requirements and disposal options. We identified key properties and functions by talking to users, installers and distribution points. The conepts were further refined into concepts.
Innovation roundtable – How to increase your ‘return on innovation’?
While the importance of innovation is crystal clear for many organizations, daily execution usually remains challenging. When renewing products, services or business processes, companies often encounter the same obstacles. But what if companies could learn from each other?
Science meets creativity: why it takes two to tango … and innovate
The constant interaction between scientific and creative minds in your team can take on many forms. In the end, however, the ultimate goal is to come up with big ideas that will boost your organization, but that are scientifically substantiated as well. The really good ideas are generated at the intersection of both worlds: concrete and creative, but feasible.
The Google car: new opportunities
Although the concept of the driverless car is fabulous, the design remains rather conventional. We believe the new car configuration makes it possible to break out of the traditional car set-up. We got inspired by the BMW Isetta and took this iconic automobile from the fifties as a starting point to build further on the concept.