The Google car: new opportunities

After years of research Google unveiled its self-driving car. With the release of this revolutionary car, the internet company enters a whole new industry. Should car makers start to worry?

While the technology behind is huge, the car itself is little. This vehicle lacks standard controls – such as the steering wheel and the pedals. Instead it is stuffed with sensors and software to drive its passengers safely through traffic.

Although the concept of the driverless car is fabulous, the design remains rather conventional. We believe the new car configuration makes it possible to break out of the traditional car set-up. We got inspired by the BMW Isetta and took this iconic automobile from the fifties as a starting point to build further on the concept.

innovation and creativity - making the google car even better