Why innovation is important?

In today’s fast-paced world, companies must stay ahead of the curve by keeping up with emerging technologies and trends. Anticipating customer needs and preferences are crucial for future success.

Businesses that fail to innovate and adapt to new market trends, technologies, and consumer demands risk becoming outdated.

Let’s take a closer look.

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The importance of innovation

What is innovation ?

Innovation is the process of creating something new or improving upon existing ideas. It can involve the development of a new product, service, process, or technology. Innovation is important for businesses because it helps them stay competitive in their respective markets by providing new and improved products and services that customers may find more desirable than those offered by their competitors.

Innovation allows businesses to discover new ways of doing things that may result in increased efficiency and cost savings. It can help businesses remain ahead of the competition by staying in front of emerging trends and technologies.

Ultimately, innovation helps businesses remain successful and profitable in an ever-changing business environment.

How to tackle your innovation challenges

future-thinking methodology

Creax developed a future-thinking methodology, where businesses can create a product portfolio that is both innovative and future-proof. This unique approach leverages techniques such as trend analysis, technology forecasting, and consumer insights to accurately forecast the future and identify new opportunities.

Once opportunities are identified, a team of experts works to develop differentiating solutions for the short, medium, and long term. By combining knowledge of emerging trends with clients’ unique strengths and capabilities, we help businesses stay ahead of the curve and remain at issue in an ever-changing market.

Innovation is the key to staying relevant in the future, so take steps to ensure that you are always pushing yourself forward.

Unique approach in innovation by Creax

Innovation is about taking risks, being creative and having a vision.

Innovation is not just about improving existing products or services, it’s about pushing boundaries and taking calculated risks to create something entirely new. It involves exploring uncharted territory, testing new ideas, and embracing failures as opportunities to learn and grow.

Our vision on innovation and our future thinking methodology provides stakeholders with unbiased, data-driven insights that enable them to make strategic decisions. It helps companies to envision new offerings for the future and assess their capabilities to respond to evolving markets. Our team can support companies in topics such as:

  • Green & environmental innovation
  • Collaborative innovation
  • Responsible innovation
  • Business model innovation

Unlocking the potential of innovation

By encouraging stakeholders to think creatively, it expands the solution space and leads to tangible innovations that can be implemented within the organization. Involving stakeholders in the decision-making process also creates buy-in and fosters commitment to the organization.

At Creax, we understand the importance of stakeholder engagement and involve them throughout the future-thinking process. This ensures that their interests are considered, leading to successful organizational outcomes. Our approach inspires creativity and unlocks potential, enabling our clients to stay ahead of the curve and maintain a competitive edge.

Adapt to change

Creax’s Future Thinking approach is structured around three distinct “diamonds,” each of which incorporates both a divergence (explore) and convergence (define) stage.

Creax's future thinking approach

Future context

During the first diamond, we work with our clients to draft future scenarios related to their particular playing field. Based on this, we then identify potential future directions for the company that align with its overall vision and strategy.


In the second diamond, we conduct extensive research to understand both current and future needs related to the company’s specific industry and market. This research includes trend analysis, consumer insights, and technology forecasting to gain a comprehensive understanding of the market landscape.


Our methodology culminates in the third diamond, where we collaborate with our clients to develop tangible and innovative solutions for the opportunities identified in the first two diamonds. By leveraging our expertise and knowledge of emerging trends, we help our clients create a future-proof product portfolio that positions them for long-term success.

Innovation insights

Are you curious about how our innovation has assisted other customers? Creax is dedicated to providing clarity in the realm of innovation.

Unlocking the power of innovation

Why is innovation important?

Innovation is important because it helps to drive economic growth, create jobs, and improve people’s quality of life. Innovation can help businesses stay competitive in the global market by creating new products and services that meet customer needs. It can also lead to improved efficiency and productivity, which can result in lower costs for goods and services. In addition, innovation can help to reduce environmental impacts by introducing more efficient production processes and technologies. Finally, innovation can lead to new methods of solving problems, which can benefit society as a whole.


By encouraging innovation, organizations can ensure that they remain relevant in an ever-changing world.

What is cross-industry innovation?

It is not necessary to reinvent the wheel; rather, research should be conducted. By doing so, knowledge and solutions from other industries can be identified and incorporated into one’s own. Creax specializes in cross-industry research, combining brainpower, creativity, tools and intelligence to transfer knowledge and solutions across industries. With their approach, the best solution can be found and applied to the desired application.

How to derisk innovation?

Creax has developed a new data-driven methodology for future thinking.

This framework provides companies with the ability to make informed, innovative decisions with confidence. It does so by introducing objective insights into changes and trends in the relevant playing field. These insights are generated through context analysis of complementary sources, such as publications, patents, web content and databases using AI technology. This can be thought of as a crystal ball that offers an overview of potential future scenarios that match the company’s DNA and identify opportunity spaces.

Finally, this data can be used to create differentiating solutions for the company’s next generation of products or services.

What are some common challenges in innovation?

It is widely accepted that nothing is permanent except change. In the contemporary environment, it is essential to anticipate future developments and ensure the longevity of a business. Many enterprises find it difficult to innovate. In today’s rapidly evolving world, innovation has become a specialized field which necessitates dedication, concentration and an organized method.

What is an innovation future-thinking methodology

At Creax, we offer a future-thinking methodology that enables businesses to build an innovative and future-proof product portfolio. Our approach utilizes advanced techniques like trend analysis, technology forecasting, and consumer insights to predict the future accurately and identify new opportunities.


After identifying opportunities, our team of experts develops unique and differentiating solutions for short, medium, and long-term implementation. We leverage our understanding of emerging trends along with our clients’ distinctive capabilities to ensure that businesses remain relevant in a constantly evolving market.


By partnering with Creax, companies can tap into our extensive experience and expertise in innovation consulting to drive their growth and success. We provide actionable insights that enable our clients to seize opportunities and stay ahead of the competition.

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Creax - building your innovation strategy