Thinking outside the box in packaging – Slideshare
For the Packaging Center of the University of Hasselt, Belgium, we explained how a structured approach to packaging innovation can help to unfuzzy the fuzzy front-end of innovation.
As a frontrunner in innovation consulting and research, Creax introduces a systematic approach to the fuzzy and unstructured world of innovation. Depending on your challenge, we assist in one or more stages of your innovation process. By detecting growth opportunities, solving production issues or finding new applications for existing products and materials.
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For the Packaging Center of the University of Hasselt, Belgium, we explained how a structured approach to packaging innovation can help to unfuzzy the fuzzy front-end of innovation.
Patents are used as indicator for innovation, but this sometimes mismatches the very nature of many patents filed today. You need to analyze patents in a systematic way, to get the bigger picture and a better understanding of the global technology landscape.
Due to the increased accessibility to additive manufacturing technologies – commonly referred to as 3D printing – this technique is now widely used in the product development process. Although we certainly believe this is one of the most exciting developments in the last decade, we are convinced it cannot replace some conventional techniques such as model hacking or mock-up making.
Some of the people we meet question the methodology we use to support the innovation process of companies.I can imagine this works for packaging but our industry/product is much more complex. How could this possibly work?
We are convinced that even the most technical industries can benefit from hands-on innovation methodologies. Let us give you some examples from the micro-electronics industry.
All industry domains experience generation of waste streams. These material flows are often seen as problems and are handled to limit their impact or, in the best case, to be recycled. The waste streams of one industry domain however, often have value in other industry domains. We believe in looking at waste as a resource with market opportunities across industry boundaries, and not merely something to be recycled or discarded.
What do you do? Search for the First Aid kit (do we have that?), establish that the disinfectant is overtime (nevermind), try to open the bandaid box without spilling blood (oops), and struggle to apply a bandaid single-handedly (not easy!).
Ready to revolutionize your product? Discuss your idea with our creatives.
Building on two decades of experience
with over 1,250 projects in a wide
range of industries, Creax is a
proven innovation expert.
Creax nv · Vaartstraat 130
8500 Kortrijk · Belgium
T +32 56 23 94 94
info@creax.com
Building on 2 decades of experience with over 1,250 projects in a wide range of industries, Creax is a proven innovation expert.
Creax nv · Vaartstraat 130
8500 Kortrijk · Belgium