10 misconceptions on innovation – Slideshare

There is a staggering amount of books on innovation, explaining what it’s all about. In this presentation we give you exactly the opposite. What are the 10 main misconceptions on innovation that people have?

Learn more the misconceptions on innovation that most people have:

  1. Innovation is about new product development
  2. Innovation is about products
  3. Innovation is about predefined goals
  4. Innovation is about the customer
  5. Innovation is complicated
  6. Innovation is the same as invention
  7. You are smarter than everybody else
  8. People like innovation
  9. Innovation is about brainstorming
  10. Innovation is about ‘the’ solution