How to swim faster? Innovation starts with insights. At creax, we are always researching the latest technological innovations. We investigated the link between technological evolutions and athletic performance. We took a deep dive into scientific literature, patents, datamining, Youtube movies and oldschool pictures of macho men in speedos and designed the next generation of swim equipment.
Discover how Creax can help identify new opportunities and innovate products by utilizing a human-centered design approach in this camping case study.