Maarten Mees

Embrace the future

Technological breakthroughs and evolving new industries make an exciting prospect, with new challenges & possibilities. But it’s no easy feat keeping up!

Innovation Fact 1 – Existing solutions never last

Functions remain, solutions change. When addressing perceived needs in the market, go beyond solutions and try to clarify the main functionality you are trying to…

innovation electric car design prototype creativity

4 ways to make a cheaper electric car

Electric Vehicles (EV) are the future of mobility. But high costs prevent mainstream adoption. We brainstormed 4 creative but practical ways to lower production costs.

Clarity in the Complexity of Innovation

Innovation is complex! In this series of blog posts Creax brings clarity by offering unbiased insights from over 54,000 research papers on #Innovation. We guide…

find the real problem - with a Current Reality Tree

Innovation Fact 2 – Find the real problem

There are many reasons why products fail, but one of the most important ones is that solutions do not always solve the real problem.

How to benefit from existing technology

Bobsleighing is a high-tech and innovative discipline. How to improve the conventional design of the sled and optimize the performance of the athletes? The solution…

Embrace happy accidents - innovation fact 6 - creax innovation framework

Innovation Fact 6 – Embrace happy accidents

Breakthroughs often rely on the open-mindedness of innovators to notice something new, unexpected, and intriguing. Extensive cross-industry-research can inspire us to establish new links between…

Organizational ambidexterity: Herding the cash cow while exploring unknown…

Organizational ambidexterity is a recent, emerging topic within the innovation management landscape that deserves a closer look. It also links to two other trending innovation…