Odette

Trade wars and innovation. How to grab strategic opportunities

A trade war can get your company into trouble surprisingly quickly. To escape the downward spiral strategic innovation brings new opportunities. From a clear and…

Innovation Roundtable® Summit in Copenhagen

Can data (only) lead your company into the next…

Creax presents a new data-driven methodology for future thinking. The framework brings confidence to take strategic decisions, leads to opportunities for your business and stimulates…

Cross Industry Innovation: someone may have already solved your…

In 1946, Soviet inventor and science fiction writer Genrich Altshuller developed a methodology called TRIZ. It became known as "the theory of inventive problem-solving" and…

Idea generation: bandaids

What do you do? Search for the First Aid kit (do we have that?), establish that the disinfectant is overtime (nevermind), try to open the…

The Google car: new opportunities

Although the concept of the driverless car is fabulous, the design remains rather conventional. We believe the new car configuration makes it possible to break…

What about hydrogen?

Hydrogen is the fuel of the future. But when? And what about batteries?

Nitrogen use efficiency

Nitrogen management strategies that respond to the triple challenge of food security, environmental impacts, and climate change.

innovation electric car design prototype creativity

4 ways to make a cheaper electric car

Electric Vehicles (EV) are the future of mobility. But high costs prevent mainstream adoption. We brainstormed 4 creative but practical ways to lower production costs.