When we were asked to reinvent a carry-on trolley, we set up a systematic 3-step approach that started with building a multidisciplinary innovation dream team including product engineers, creative designers, chemists, physicists and marketers.
In many cases, innovation projects start off as chaotic and seemingly aimless ventures. At Creax, we believe front-end fuzziness can and should be drastically reduced in order to innovate efficiently.
In 1946, Soviet inventor and science fiction writer Genrich Altshuller developed a methodology called TRIZ. It became known as “the theory of inventive problem-solving” and was based on a simple premise: across different disciplines and applications, the same challenges occur again and again.
Even advanced scientific companies like Pfizer sometimes face issues that seem almost impossible to tackle.To put an end to time-consuming manual quality inspections, the pharma player reached out to CREAX to explore alternatives from other industries. During a technology landscaping project, we transferred several promising solutions.
A lot of business leaders know they want innovation, yet they struggle to define what it actually means to them. Simply put, innovation is about making changes that add business value, in terms of either revenue growth or increased operational efficiency.
Telenet neede a new packaging for its digital tv setup box.We examined every possible aspect of the box: its contents, the logistic chain, distribution and customer needs, installation requirements and disposal options. We identified key properties and functions by talking to users, installers and distribution points. The conepts were further refined into concepts.
The constant interaction between scientific and creative minds in your team can take on many forms. In the end, however, the ultimate goal is to come up with big ideas that will boost your organization, but that are scientifically substantiated as well. The really good ideas are generated at the intersection of both worlds: concrete and creative, but feasible.
Although the concept of the driverless car is fabulous, the design remains rather conventional. We believe the new car configuration makes it possible to break out of the traditional car set-up. We got inspired by the BMW Isetta and took this iconic automobile from the fifties as a starting point to build further on the concept.
Do patents stimulate or slow down growth? The modern patent system was created to help stimulate innovation. A patent gives its owner the right to stop others from using his invention for a limited period of time, thus providing him the opportunity to benefit from his R&D investments. This security should convince individuals and organisations to investments in R&D and therefore stimulate innovation.
Bobsleighing is a high-tech and innovative discipline. How to improve the conventional design of the sled and optimize the performance of the athletes? The solution is simple yet ingenious: transfer ideas & technologies from other industries that face similar challenges. We introduce about 15 technologies in bobsleighing.