Maryna Kuzminska

10 things that only existed in sci-fi movies

Sci-fi movies offer us a peek into the future. They let us dream of what might be possible. Interestingly, even the most bizarre dreams come…

New food functionalities

Adding functionalities to food leads to immediate gains, for consumers and for companies. Companies therefore want to know what to focus on to build a…

Open innovation: overcoming the hurdles

We show some of the hurdles of open innovation and present some useful tips to overcome them.

Product launch fails: where did it go wrong?

Innovation is high on the priority list of most companies. However, despite early customer involvement, a well-understood tech landscape and the existence of countless innovation…

Thinking outside the box in packaging – Slideshare

For the Packaging Center of the University of Hasselt, Belgium, we explained how a structured approach to packaging innovation can help to unfuzzy the fuzzy…

Innovation Fact 17 – It’s not because you can…

Stubbornly developing a product nobody wants will lead to disaster. So, think critically about your idea, discuss it with others any way and any time…

Innovation Fact 8 – Too busy to innovate

Planning is essential for innovation – the pull of the ‘urgent, not important’ of routine tasks is just too strong. It's time to take action…

3 common pitfalls in process innovation

Process innovation projects are typically challenged with specific problems in the production process, waste stream validation or the need to increase overall process efficiency. It…

Innovation Fact 13 – Learn from the best: biomimicry

Biomimicry or learning from nature will only gain importance in the future. Before companies make any design decisions, they should ask: “How would nature solve…

Innovation Fact 12 – Know when to innovate

Getting the timing of innovation right is fundamental to maximizing the returns. Bad timing can lead to disaster, whether you get to market too early…

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