Innovation Fact 2 – Find the real problem
There are many reasons why products fail, but one of the most important ones is that solutions do not always solve the real problem.
Field of expertise:
Polymer chemistry – Knowledge Management – Cross industry thinking
Our collection of articles, insights, and podcasts have everything you need to get started on the topic innovation strategy.
There are many reasons why products fail, but one of the most important ones is that solutions do not always solve the real problem.
Despite its strong market position, Vitalo questioned its future within the traditional thermoforming market because of margin pressure from the East. This uncertainty was the…
Every company aims to offer products or services that seamlessly match market needs. Many, however, overlook the importance of technology as a means to differentiate,…
'Minority Report', the best-selling film, envisions urban architecture in 2054 with full 3D mobility and electric vehicles produced in fully automated facilities. Future, or is…
A trade war can get your company into trouble surprisingly quickly. To escape the downward spiral strategic innovation brings new opportunities. From a clear and…
Innovation is high on the priority list of most companies. However, despite early customer involvement, a well-understood tech landscape and the existence of countless innovation…
Organizational ambidexterity is a recent, emerging topic within the innovation management landscape that deserves a closer look. It also links to two other trending innovation…
The agro-food sector is impacted by major societal trends.The playing field has also changed radically. Reason enough to innovate. This article focuses on how the…
In many cases, innovation projects start off as chaotic and seemingly aimless ventures. At Creax, we believe front-end fuzziness can and should be drastically reduced…
American organizational theorist Henry Chesbrough was the first to dub this concept ‘open innovation’. Speaking out against traditional, closed product development processes, he introduced the…
Building on two decades of experience
with over 1,250 projects in a wide
range of industries, Creax is a
proven innovation expert.
Creax nv · Vaartstraat 130
8500 Kortrijk · Belgium
T +32 56 23 94 94
info@creax.com
Building on 2 decades of experience with over 1,250 projects in a wide range of industries, Creax is a proven innovation expert.
Creax nv · Vaartstraat 130
8500 Kortrijk · Belgium