Mathieu Mottrie

Organizational ambidexterity: Herding the cash cow while exploring unknown…

Organizational ambidexterity is a recent, emerging topic within the innovation management landscape that deserves a closer look. It also links to two other trending innovation…

It is not because you can that you should - innovation fact 11 - creax innovation experts

Innovation Fact 17 – It’s not because you can…

Stubbornly developing a product nobody wants will lead to disaster. So, think critically about your idea, discuss it with others any way and any time…

Infographic: Faster, better, stronger: our view on Olympic swimming

Better performance starts with insights. We investigated the link between technological evolutions and athletic performance. We summarized our insights in this infographic.

How to innovate efficiently: six ways to ‘unfuzzy’ the…

In many cases, innovation projects start off as chaotic and seemingly aimless ventures. At Creax, we believe front-end fuzziness can and should be drastically reduced…

Robots will take your job - innovation fact 16 - creax innovation experts

Innovation Fact 16 – Robots will take your job

Do you fear that robots will take your job? A lot of jobs wil likely disappear, but it is up to us to arm ourselves…

find the real problem - with a Current Reality Tree

Innovation Fact 2 – Find the real problem

There are many reasons why products fail, but one of the most important ones is that solutions do not always solve the real problem.

10 innovations you thought were new – Slideshare

New innovations are not always as groundbreaking as you might think. Very often innovation is simply the result of continuous evolution and not that radical…

Compîle – plastic soup skimmer

Millions of tons of plastics are floating around in our seas. Marine life often mistakes these plastics for food and chokes on it. The compîle…

Learn to listen - innovation fact 9 - creax innovation agency

Innovation Fact 9 – Learn to listen

By responding to the real needs and interests of your target groups, you learn how you can innovate. Never assume you know all there is…

4 Reasons to consider the Expert’s Advice with Caution

An increasing number of researchers and innovators are getting convinced of the power of cross-industry learning. Rather than reinventing the wheel, research of existing knowledge…

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